Building Dreams Team Slideshow

1

SELLER’S GUIDE ®

BUILDING DREAMS TEAM Keller Williams Realty

2

ABOUT THE BUILDING DREAMS TEAM Ron Ruscha and Thuy Nguyen founded the Building Dreams Team to

the perfect the systems and strategies that get more homes sold for

the most amount of money.

KING COUNTY

PIERCE COUNTY

SNOHOMISH COUNTY

TABLE OF CONTENTS

MESSAGE FROM RON & THUY 3

Our Mission and Values 4

WHAT SETS US APART

We Work as a Team 5

Our Track Record 8

Communication 9

Marketing 10

WHAT MAKES YOUR HOME SELL?

How It’s Priced 12

How It Shows 13

How It’s Marketed 15

www.BuildingDreams.Team (206) 769-1721

3

A MESSAGE FROM RON & THUY

Thanks for taking the time to review our Seller’s Guide. I’m

excited to introduce you to our team as well as our approach

to pricing, showing and marketing your property. You’ll notice

we do things differently for other agents. We are highly

motivated and driven, but we also truly care about our clients.

Our purpose is to collaborate on strategies that serve their

vision and achieve their objectives.

I also want to share with you our strong commitment, because

ultimately, that’s why we’re here –to give back and improve

the lives of folks we come in contact with every day.

I appreciate the opportunity to show you how we will get your

property sold for the most amount of money in the least

amount of time.


4

MISSION

DELIVERING THE DREAM OF HOME OWNERSHIP EVERYWHERE

Drive and determination

to get every task done,

to make sure we cover

all activities that bring

the most amount of

buyers which in turn

gets results

WHO WE ARE

VALUES

We believes our team’s success is determined by our ability to maintain our

which is defined by our core values:

DREAMS

Determination

D R E A M S

Results Earn Attitude Manpower Systems

The hard-working

farmer should be first

to receive a share of

crops

Earning trust which

means Transparen-

cy, Responsive,

Caring, Sincere, and

to be Trustworthy.

There is a little differ-

ence in people, but

that little difference

makes a big differ-

ence, the little differ-

ence is ATTITUDE.

Manpower without

Unity is not a strength,

unless it is harmonized

and united properly,

then is becomes s

spiritual power.

Systems that go

beyond the edge of

technology not only in

the way we communi-

cate but also in the way

we market our proper-

ties


5

WE WORK AS A TEAM TO GET YOUR HOME SOLD

Moving your home sale from contract to closing requires at minimum 180 individual tasks. That’s a lot of details that no

single agent can effectively manage. Our team of professionals works collaboratively across seven separate positions,

each giving 100% attention to their area of expertise—for the same price as an individual agent. Together, we handle the

entire process, so you can relax, knowing every detail is taken care of.

WHAT SETS US APART| WE WORKS AS A TEAM| TRACK RECORD | COMMUNICATION | MARKETING


6


WHO’S ON YOUR TEAM? LISTING AGENTS

At least two listing agents on every

property ensures 24/7 coverage and

allows agents to do what they do best.

1. RON RUSCHA & THUY NGUYEN

Every listing gets the benefit of Building

Dreams CEOs and Owners, whose primary

job is to make the marketing, promotional

and pricing decisions that will sell your

property for the most amount of money.

2.TITLE & ESCROW

Title search and handling

documents, earnest money

and securing funds are critical

in the sale of your home. Our

Title& Escrow agent makes

sure the transaction runs

smoothly until it is officially

closed.

3. VISUAL SPECIALIST

High-quality video, photos and virtual

tours are produced by our team

specialist to highlight your home’s

best features and attract the 92% of

home buyers who search online. Your

online listing will really pop!

4. TRANSACTION COORDINATOR

Getting an offer on your property is only half

of our job. Once we have the offer, our

contract coordinator assists the primary

agent by ensuring that every detail—major

or minor—is handled at the proper time.

Their expertise = no stress for you.


7


IT’S EASY TO SEE

THAT THE POWER OF 7

IS GREATER THAN 1

5. TELEMARKETER

Our team of telemarketers supports your

listing agents by making thousands of

calls every day, to find the perfect buyer

for your home. No single agent can

accomplish this level of outreach.

6. THE BUYER TEAM

These licensed agents spend 2 – 3 hours

every day prospecting buyers for our

listings. They also show buyers through

our properties—including yours.

7. PARTNER CONTRACTORS

We work with over 30 qualified contractors to

ensure you get quality work at the great price and

get through your inspection or getting your home

getting ready for sale.


8


50 THE BUILDING DREAMS TEAM

3 THE AVERAGE AGENT

$40,000+ ON MARKETING ALONE BY THE BUILDING DREAMS TEAM

$6,710 ON ALL BUSINESS EXPENSES BY THE AVERAGE AGENT

HOMES SOLD LAST YEAR

ANNUAL SPENDING


9

Other agent might leave you wondering

what they’re doing to find a buyer for

your property. Not the Building Dreams

Team! We believe in transparency and

constant communication, so we give

you access to Brivity, our online

communication tool.

Why hire a real estate agent who

doesn’t use Brivity? In a competitive

market, you can’t afford to miss a single

detail on the sale of your property.

HOW BRIVITY WORKS?

24/7 access to marketing activities

Links you with the entire team

Shows you where we’re marketing your property

See who has shown your home, with feedback from home buyers

Emails sent at each major task and for each new advertisement


REAL TIME UPDATES UNTIL IT’S SOLD


10

NOBODY DOES MORE TO MARKET YOUR HOME

THE BUILDING DREAMS TEAM

1. 3.2 million potential buyers to just one of our sites

last year.

2. Spent $40,000+ on marketing and servicing our listings

las years.

3. Over 262,000 foreign buyers to just one of our websites

last year.

4. Access to 60,000 active buyers already in our system,

plus new prospects added daily.

5. Full-time telemarketer calling to tell buyers about your

property.

6. Offices in Canada, the United States and Europe,

to service the needs of national and international buyers.

AVERAGE AGENT

1. Lacks resources and expertise to make their website ranks

high and get the traffic.

2. Selling only 11 properties means small marketing budgets.

Average annual spend: $520.

3. Working alone allow little time to spend on international

marketing.

4. Focuses on their own listings, the average agent helped

only 3 buyers last year.

5. Taking care of 180+ tasks leaves no time to prospect and

call potential home buyers.

6. Works out of a single location.



11

INTERNATIONAL MARKETING

In the past 18 months, 80% of our listings were sold to Mandarin Speaking Buyers. International buyers are interested in

the U.S. real estate than ever before. We know how to reach them, speak their language and close the deal. And if we

don’t speak their language, we have access to dozens of translators who can help us connect these international buyers

to your home. Combine our internet and international marketing expertise, and you’ve got everything you need to reach

this huge pool of buyers. ENGLISH | MANDARIN CHINESE | VIETNAMESE

PARTNER TEAM OFFICES VANCOUVER,BC BELLINGHAM, WA SEATTLE, WA PORTLAND, OR SAN FRANCISCO, CA BOISE, ID DENVER, CO AUSTIN, TX LONDON, ENGLAND

AFFILIATED KW OFFICES MEXICO PORTUGAL TURKEY SOUTH AFRICA AUSTRALIA CHINA VIETNAM INDONESIA DUBAI COSTA RICA COLOMBIA BELIZE


12

THE 5-5-5 PRICING STRATEGY THE MOST ACCURATE METHOD TO PRICE YOUR HOME

We leverage the same database that agents, banks, appraisers and buyers use to correctly price a property.

WE REVIEW

Original Listing Price

Current Price

Selling Price

Days on Market

Beds, Baths, SF

Lot Size

Year Built

WHAT MAKES YOUR HOME SELL? | HOW IT’S PRICED | HOW IT SHOWS | HOW IT’S MARKETED


13

Today’s home buyers are armed with more information than ever. They tell their agents which homes they want to see—

and they’ve already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has

high-impact photos to make a lasting first impression and create a desire to see more.

PROFESSIONAL PHOTOGRAPHS

Beautiful, eye-catching photos are

so important to attract buyers who

search online for your home. We

take the highest quality photos for

the greatest impact and to highlight

your home’s best features.

VIDEOGRAPHY

We use high-quality video to create a

compelling virtual tour of your home

that you capture buyer’s attention.

DRONE

Our camera-equipped quadcopter

shoots high-def photos and video

from the air, to capture An impressive

point of view of your home.

3D TECHNOLOGY

Our Matterport camera features

powerful new technology to creat a

detailed 3D Showcase of your home,

for the ultimate virtual experience.

With this technology, home buyers

can move through your property

online, to see it from every angle.

3D Showcase are especially popular

with our foreign home buyers.


HOW IT SHOWS WE MAKE YOUR LISTING POP!


14

THE BASICS: Home—spotless. Lawn—mowed. Clutter—removed. Carpets—cleaned. Odors—gone.

LIVING ROOM: Open up the living room by moving furniture and removing unnecessary items.

KITCHEN: Clear counters, refrigerator art and magnets. Add a plant or fresh flowers. Leave small appliances if used daily.

BEDROOMS: De-personalize by removing photos, posters and personal items to make buyers feel comfortable.

BATHROOMS: Think “hotel.” Add fresh new towels and remove all personal items—no toothbrushes!

STORAGE: Organize closets, laundry room, mudroom and storage areas.

REPAIR: Patch holes and paint walls and ceilings where needed. Replace broken tiles, re-caulk sinks and tubs.

COLORS: Tone down brightly painted rooms. Not all buyers appreciate hot pink, purple or red.

BRIGHTEN: Replace low-watt light bulbs with brighter ones. Clean windows. Open curtains.

PETS: Put away toys, clean litter boxes, deodorize carpets. Take pets with you when house is shown.

OUTSIDE: Think curb appeal! Paint the front door. Pressure wash the driveway, sidewalks, decks and patio. Add a few

shrubs, flowers and fresh mulch. Put away garden tools, hoses, toys and bikes. Remove dead or tired plants.

GARAGE: Remove as many extras as possible. Tools, lawn equipment and bikes are o.k. Leave room for at least one car.

Make it look spacious!


PREPARATION PAYS OFF IMAGINE YOUR HOME THROUGH A BUYER’S EYES


15

Step One – We arm ourselves with National Association of Realtors data that tells us exactly where buyers found the home

they purchased. The top three ways are online, with agents and through yard signs.

Step Two – We target our marketing strategy and resources to match where buyers are finding homes right now. When

more buyers see your property, we can sell it faster.


WE’LL SELL IT FASTER AND FORE MORE $$


16

Other agents may utilize these channels, but our superior

execution makes all the difference. With our sales level

and team approach, we have the resources to advertise

more, post more often and perform the extra steps that

ensure your listing comes up fast.

You just won’t find a team with a more aggressive Internet

marketing strategy. And with 736 homes sold last year, it’s

clear: our system works to your advantage!


INNOVATIVE INTERNET MARKETING TO REACH THE 92% OF BUYERS WHO SEARCH ONLINE, WE MARKET EVERY PROPERTY IN FIVE PLACES:


17

33% of buyers find the home they purchase through real estate agents. This figure has declined in the shift to

online search, but it is still significant. You’d better believe we are marketing to other agents!


WE DON’T REPLY ON THE INTERNET ALONE

1. ELECTRONIC FLIERS

Dispatched to agents

all around the region,

as well as nationally

and in many cases,

across the globe.

2. PAPER FLIERS

Delivered to top-

producing agents

the area. The 20% of

the agents who sell

80% of the properties

in an area will have

your listing!

3. VIRTUAL TOUR

Uploaded to the

MLS database, so

all agents can see

your property.

4. REALTOR OFFICE

MEETINGS

We’ll personally pitch

your listing and tell

agents why they

should see your

home.

5. COMMUNICATION

We guarantee a

follow-up call each

time an agent shows

your home. We

gather valuable

feedback on what

their buyer liked,

whether they’ll be

making an offer and

if not, why not?


18

REACHING BUYERS AT EVERY OPPORTUNITY

1. YARD SIGNS

Approximately 9% of

buyers found the home

they actually purchased

from a yard sign. Our

signs attract buyers by

featuring offers that

others can’t make.

2. OPEN HOUSES

About 5% of buyers

found their home

through open houses.

This figure includes the

large number of new

homes sold through

builder open houses.

3. WORD OF MOUTH

A small percentage of

buyers find the home

they purchase through

a friend, neighbor or

knowing the seller.

4. PRINT

Only 1% of buyers find the

home they purchase

through print advertising.

Yet, 80% of agents spend

80% of their marketing

budgets on print advertising.

20% of buyers find the home they eventually purchase through these four ways:



19

BUILDING DREAMS TEAM - KELLER WILLIAMS EASTSIDE

(206) 769-1721 (425) 285-3200

[email protected]

[email protected]

11109 Slater Ave NE, #200A, Kirkland, WA 98033

www.BuildingDreams.Team

Real Estate

Building Dreams Team Slideshow