Building a Seller Proposal in Real Estate

RE/MAX Mumbai – Gujarat – Maharashtra

BUILDING A SELLER PROPOSAL

SAHIL SHAH

REFLECTIONS OF GREATNESSRE/MAX Mumbai – Gujarat – Maharashtra

WHAT TO INCLUDE Details on RE/MAX Challenges faced by the seller Why RE/MAX Broker Associate How to list with RE/MAX Exclusive Mandate List of Services Dangers of Overpricing Comparative Market Analysis Procedure


PROFILE-ROLE ON RE/MAX RE/MAX International RE/MAX India RE/MAX Region RE/MAX Franchise Office You as an Agent


CHALLENGES FACED BY SELLER Guidance of valuation Limited network of agents Sales requires continuous efforts Dealing and negotiating with number of agents

and buyers Limited Marketing Exposure Legal Paperwork


WHY RE/MAX BROKER ASSOCIATE Association with a brand Global Presence Customers of all types Collaboration with brokers No fixed costs – only success fees Trained and Professional Agents No motivation / monitoring required Exclusive web-space


TYPES OF MANDATE Open Mandate Exclusive Mandate


BENEFITS OF EXCLUSIVE MANDATE Results in higher selling price Allows agents to put signages Invest more in advertising Gives exposure to more agents Seller is better informed


LIST OF SERVICES Fliers – Design Centre Brochures – Design Centre Event based marketing

Buying in areaInvesting in area Why buy rather than rent

Festival based marketingJanmashtamiIndependence DayDussheraDiwali

Web marketingGoogle Adwords Facebook AdsLinkedIn AdsFacebook Page and marketing

•Print media ToI + MirrorIndian ExpressRegional newspaper

•Web Promotion on Magicbricks99acresIndiaproperties

•Agents in the area •Agents in the city – Associations, other top agents•RE/MAX network in the city, country and internationally

iConnect – local agent, office, www.remax.in, iConnect – other portalsBBM groups

•Corporate in the areaIT companiesNon IT companies Other sources of business owners and buyers

http://www.remax.in/


Email campaign SMS campaigns Open House ‘Deal of Month’ campaign ‘Just Listed’ postcards in the vicinity Signages to lead to the property Franchise office newsletter Sharing it on Slideshare


CHECKLIST TO MARKET A PROPERTYBuild your own checklist for buyer and seller

respectively


DANGER OF OVERPRICING

NEW 1) FINALLY SELLSFRESH 2) LONGER TIMEOPEN TO ALL BUYERS 3) LESS MONEYGREATEST INTEREST ANDACTIVITY IN THE FIRST 30 DAYS

FAIR PRICE

UNDER PRICE

OVER PRICE


COMPARATIVE MARKET ANALYSIS

Your Listing: C-101, Kala Residency, Nr. Radio Mirchi, Satellite, Ahmedabad – 15 Your Listing Price Recommendation: Rs. 80,00,000

Address Bedrooms Baths Square

Ft. Parking List Price

Days on Market

Property Age

Kalasagar 4 2 1804 Y 88,00,000

Kala Heights 4 2 1788 N 83,00,000

Sharanam 4 2 1896 Y 80,00,000

Indraprastha 4 2 1/2 1912 N 77,00,000

Vraj Vihar 4 2 1692 N 90,00,000

Gokuldham 4 2 1692 N 75,00,000

Satellite Tower 4 2 1690 N 85,00,000

Average List Price: Rs. 85,00,000

Average Sold Price: Rs. 78,00,000

Average Sq. Ft: 1782


PROCEDURE Defining Contract type –

Exclusive, Partial exclusive, Open mandated,

Defining deliverables from RE/MAX for the same. Determining the Period of Contract/ mandate. Deciding Brokerage & other Financials.

Brokerage charged may vary from property to property, depending upon type of contract, commitments from RE/MAX, proportionate marketing amd Advertising expenditure, etc.

Signing of an MOU to that effect. Execution Settlement of payments.


Thank You

For any questions, you can always mail us at [email protected]

mailto:[email protected]