Why Blog?Become the “Expert”

Customer Relationships

Media Relations Test Ideas or Concepts Long-term Value

Why Blog?Search Engine Optimization (SEO) –

Getting the “Google Juice”

Especially for Long-Tail SEO

Anatomy of A BlogBlog Post Title – Headline

“Tantalizing Titles Are Tantamount!”

Subheading – Good for SEO & Organization of Blog

Blog Post Content• Content IS King (350+ words for SEO)• Show Your PASSION for the Subject•DON’T BE A WALKING BILLBOARD• Include Links, Graphics, Information• USE Photos (Be aware of copyrights)• AVOID Funky Formatting• REMEMBER TO INCLUDE a CALL TO ACTION• Create a Useful Footer – Info about you, links

Comments

Meta Tags – Tag Your Post for SEO Success!

“Don’t just have a blog, Learn to think like a blogger.”

-Darren Rowse, Problogger.com

A Blogging State of Mind….“Flex” Your Blogging

MuscleSet Personal Goals &

ChallengesSchedule Time, Create a

RoutineBe Open to Inspiration –

It’s Everywhere

What Do I Blog About?Your “Why” will help give you direction.Who is Your Ideal “Customer”? What do they

want to read about?Keep An “Inspiration File” and a List of

Possible TopicsPotential Blog Topics:

Customer Q&A’sListsInterview Someone in Your FieldVideos, PhotosSolutions to Problems

Stuck? Just “Google” Blog Topics & Get 100’s of Ideas!

Measuring ResultsWhat is Your “REACH” – how many

people subscribe to your Blog?Website Traffic: See how many

people are coming to your website because of your blog, the terms they searched to get there, the sites they came from, and more.Tools To Measure Results

Google Analytics (Free) MyBlogLog (Free) GetClicky

Client Calls, Emails, Or ContactsTrack Funnel – Total Visitors, # Leads, # Customers

Questions & Discussion