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Establishing Yourself as The Local Community Expert. How and Why REALTORS Blog.
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Social Network Marketing
Blogging - Establish yourself as a local expert
Brad AndersohnCommunity Manager
What is a blog?
•A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video
Why Realtors® Blog
•Establish Expertise with Consumer
•Local Market Knowledge
•Transactional Expertise
•Hyper-Local Information
Local Market Knowledge
•Pricing trends
•Inventory
•Analysis of Data ****
•Expertise
Transactional Expertise
•The process
•Pricing opinions
•Marketing Strategies
•Negotiation
Hyper-Local Information
•Neighborhood Information
•Quality of Life
•School Information
•Nuances
Why Realtors® Blog
•Auxiliary Benefits to your Business
•SEO
•Sharing of Knowledge
•Camaraderie
SEO
•Search Engine Optimization
•Get found on the Internet
•Differentiation
•Online Farming
SEO Examples
SEO Example
Sharing of Knowledge
•Learn from others
•Collaborative
•Advice
•24/7
Camaraderie•Home office phenomenon
•Eliminating geographic boundaries
•Support network