Barasat

Barasat Catchment

A Segment Centric

Middle Income Group & plus

opportunity

1Real Estate Research Planning & Investment

- RERPI

The Mall

• 25000 Sq ft floor plate

• G+4 Structure

• Reliance the Major Anchor

• Vanila stores to suit the segment

• Central Atrium

• Multiplex

• Basement Parking

Real Estate Research Planning & Investment - RERPI

2

Location Overview

Connectivity

• Rail Connectivity – Major travel point and mode in the sub urban area is train.

• NH – 34 / 35

• SH – 2 / Taki Road

• Kalyani Expressway Birati – Kalyani

• Nearest Metro Dum Dum Also has a local train station adjacent to metro station

• 10 Kms from Airport


- RERPI

Catchments

Population Distance Rail Stn Road Kms Travel time

Barasat 1+2 4.5 lac + 2 kms 0 2 kms 10 mins

Immediate Indirect

Madhayamgram 2 lac + 4 Kms 2 4 Kms 15 - 20 mins

New barraxckpore 1.5 lac + 6 Kms 3 6 Kms 20 - 25 mins

Birati 2 lac + 8 kms 4 8 kms 30 mins

Vicinity Indirect

Barrackpore & (N) 3.5 lac + 10 Kms Indirectlink 10 Kms 20 mins

Total 13.5 lac +


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Catchments

Primary 4.5 lac+Secondary 2 lac+

Secondary 2 lac+

Secondary 1.5lac+


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Catchment

Primary 5 lac+

Secondary 2 lac+

Secondary 1.5lac+


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Distant Catchment

Distant 2.5 lac+

Barrackpore is an urban settlement and has a similar population to Barasat. The travel through bus is less time consuming and segment match is good. Distance 11 Kms travel time 20 mins.


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Primary catchment

• Barasat Municipality Established 150 years ago

• The 4.5 lac + quality of population is excellent

• 80% of the entire population has proper housing

• North 24 (P) District Head Quarters

• Highstreet commercial is fragmented

• Brand presence assures purchasing power

• Jewellery brand has showrooms of 3000+sft

• 80% literacy


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DemographicsMunicipality Barasat

Established 1869

Local Station Barasat / Hridaypur

Major Raod NH- 34 /35 & SH -2

Area 35 Sq Km

Population 4.5 lacs ( Barasat 1 + Barasat 2)

Distance from Kolkata 21 Kms

No. of Holdings 81880

Cooperatives Housing

Special Settlements Government and Semi Government

North 24 (P) Head quarters

Trading Community

Connectivity

Road NH- 34 /35 - Taki Road

Rail One station


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Secondary catchment

• Madhyamgram Municipality 2 lacs + population

• No major Mall or high street shopping destination

• Service class employees

• North 24 (P) Police quarters situated here

• Other Government and Semi Government reside here.

• NSG has a Base here.

• 80% litreacy

• Easy access by Train 10 mins

• Road Travel 15 mins


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DemographicsMunicipality Madhyamgram

Established 1993

Local Station Madhyam Gram

Major Raod Jessore Road / Madhyamgram -Sodepur

Area 21 Sq Km

Population 2 lac




Special Settlements Government & Semi government

North 24 (P) Police lines

NSG Base at Badu Road

Connectivity

Road Jessore - NH-35 - 4 kms - 10 mins drive

Rail 2 stations


- RERPI

Secondary catchment

• New Barrackpore 1.5 lac quality population.

• Excellent residential colony preffered by Government employees

• 85% litreacy

• 85% population has proper housing

• HIG ambience locality

• 2 stations to Barasat



- RERPI

DemographicsMunicipality New Barrackpore

Established 1965

Local Station New Barrackpore

Major Raod Jessore Road

Area 6.69 Sq Km

Population 1.5 lacs



Cooperatives Cooperatives settlement

Special Settlements Government and Semi Goverments

Connectivity

Road Jessore - NH-35 - 6.5 kms - 15 mins drive

Rail 3 stations


- RERPI

Distant catchment

• Barrackpore established 1869

• The 3.5 lac + quality of population is excellent

• 80% of the entire population has proper housing.

• Highstreet commercial is fragmented

• Brand presence assures purchasing power

• 80% literacy

• Bristish Army barracks and Officer’s colonies in for Industries



- RERPI

DemographicsMunicipality Barrackpore / North barrackpore

Established 1916 & 1869

Local Station Barrackpore

Major Raod Barrackpore Trunk Road / SH-2

Area 12.22 / 10.16 Sq km

Population

North Barrackpore 132656

Barrackpore 2,00,000

Distance from Kolkata 20 kms

No. of Holdings

North Barrackpore 29,948

Barrackpore 29,647


Special Settlements Jute Mills

Historical Locations

Government and Semi Government Housing

Connectivity

Road SH-2


- RERPI

Population Overview

• Madhayamgram Police Head Quarters – 24 (P) (N)

• District Head Quarters – 24 (P) (N) – Barasat

• Government and Semi Government

• Sub Division Barrackpore

• Private Sector Employees

• Traders

• Fabricators

• IT /ITES Employees


- RERPI

Opportunity

• Huge opportunity in MIG and MIG+ segment.

• Segment Centric Shopping Area.

• No Modern Shopping Center experience thatis on offer in the following catchments.

• High street showrooms are fragmented.

• Purchasing power is established by the brandpresence.

• Malls in Kolkata is not MIG segment centric.


- RERPI

Location

The location is a focal point or Transport hub

• Rail station is planned to be the most modern Railstation in North 24(P) and is to be linked to MetroRail within 5 mins walking distance of site.

• Biggest and Modern Bus terminus adjacent to theplot. Over 100 + buses ply daily towards Kolkata.

• Auto stand adjacent to the plot

• The hub handles over 25,000+ passengers on adaily basis.


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Advantage Location

STATION

BUS TERMINUS

SITE

BARASAT STADIUM


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Already There

Existing brands in the Catchment


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THE MALL

A Segment un-attended and an Opportunity waiting .


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