1.AIM 2011 Startup Competition

2. Goals of Competition
Uncover the best new tools
Understand how they work
Encourage industry investment in resident-facing technology
3. Startups Giving Back
Each startup donated $2,000 to the non-profit Housing Industry Foundation of NorCal
HIF provides emergency housing assistance to keep residents in their homes or gets them into homes. HIFINFO.ORG
4. Text Voting Services Courtesy of
5. Mixed Voting Format
Audience text voting 60% weight
One vote per cell phone
Voting from 4-7PM Monday only
Judges combined 40% weight
6. Distinguished Judges
Chris Brown
Vice President of Product Development, Apartments.com
John SteuartGeneral Partner, Claremont Creek Ventures
Dirk WakehamPresident, RealPage
7. Order of Presentation
RentPing.com David Watson
ApartmentGrade.com Lucas Haldeman
ResidentGifts Gerry Wiatrowski
RentMineOnline.com Ed Spiegel
EBT Systems, Inc. Jeff Smedley
8. 9. Our Multifamily Equation
Web Traffic Web Engagement =
Cost Effective Leads
Web Traffic
Web Distribution
Community Websites
Corporate Websites
Search Engine Optimization
Web Engagement
Video
Photography
Ease of Use
Metrics to Evaluate Consumer Interest
10. Sample HD Walkthrough Video
11. The Benefits of Professional HD Walkthrough Video
12. Before and After Photo Editing
13. The Rentping Search Widget & Community Sites
14. The Power of Our Equation
15. Featuring only those apartments that make the grade
16. ApartmentGrade.com - Introduction
Presenter: Lucas Haldeman, Founder
Background: Apartment Owner and Former Homestore.com Executive
18th Employee of AllApartments, run by Mike Mueller and John Helm
Company Location: Coralville, Iowa
# of Employees: 4
Years in Business: 14 Months
17. 18. BUT NOT FOR AN APARTMENT COMMUNITY WHERE A RESIDENT CAN EASILY SPEND 50% OF THEIR YEARLY INCOME!
19. ApartmentGrade.com
First web site dedicated to providing prospective renters with credible, objective, and accurate ratings of an apartment community based solely on the apartment community's current residents feedback.

We are taking on the anonymous gripe sites that currently dominate the apartment ratings space giving:

Renters a USEFUL site to help them find a great place to live
Owners a tool to fight back against anonymous slander
20. Economic Decisions
For the renter, choosing an apartment is the MOST IMPORTANT economic decision they will make EVERY year.
1 in 4 renters spends more than 50% of their total income on housing according to a recent study just released by the Joint Center of Housing Studies at Harvard University. http://bit.ly/gkcYMJ
21. The Renters Paradox
Who Should I Believe?
Proprietary and Confidential
Owner/Marketer
Upset Resident
In The Heart of Buckhead
Surrounded by 30 acres of elegantly landscaped rolling terrain, The Paces Apartment Homes defines living well in the heart of Buckhead. Discover gardens of oaks, azaleas, dogwoods and laurels as well as the world class amenities that only a community the calibre of The Paces can provide. Adjacent to the Atlanta History Center and the Swan House & Gardens, you will enjoy the convenience of having the finest restaurants, shopping and entertainment Atlanta has to offer, minutes from your front door. The Paces generously provides its residents with welcomed services usually only found in private homes and more. Private, elegant, spacious and complimenting the best in Buckhead. Welcome to The Paces.
Training ground for slumlords
From: -Anonymous-
O.K. now, I hope someone who gives a s--- will read this and do something. These apartment people in the office are so rude and swful that they are scary. If I was their boss they would not be working here or anywhere. They are like the apartment mafia, and people are afraid to say what is going on for fear of retribution. The women are low class, the head woman is a pit bull in disguise and does not have any manners. when i moved in it was really different and good but now it is terrible and I cannot move because of my job. I just want it to get better and for those woemn to be put in a dog fighting ring where they can really have fun. Michaaaellllll V ick miss out on these dogs.
Actual reviews from ApartmentFinder.com and ApartmentRatings.com of a community in Atlanta, GA
22. THE ANSWER:
23. How Does it Work?
24. Step 1: We Survey Your Residents
We email your current residents a short (seven question) survey
If you are currently a Satisfacts or CEL & Associates customer, there is no need to do an additional survey
Based on the survey results, ApartmentGrade will assign an overall rating (1 to 5 stars) to each property
Any property scoring 3.5 stars or better, will be included an ApartmentGrade
25. Step 2: Receive Leads
An ApartmentGrade user clicks on a listingthen are taken to:

An ILS. ApartmentGrade is paid a cost per click transfer fee from a partner ILS

26. The community website. ApartmentGrade is paid an annual feeParticipating ILS
Property Web Site
27. Key Partner Relationships
If you work with these companies, you can participate without doing another survey
28. Some Participating Owners
29. Properties and Traffic
307 of the top apartments currently online
Traffic and property growth accelerating
30. Where are we going?
At least 5 rated in properties in all 366 major metro areas or 1,830 rated communities bye the end of next year
We will do this by:
Expanding into paid search and business development
Adding high level sales staff
Continuing to enhance consumer search by adding new products and tools
31. Incentivizing Residents.Without Free Rent
Presented By:
32. Free Rent Fails to Deliver
Incentives like free rent and gift merchandise are financial losses to the community
Residents quickly forget
Lacks resident loyalty
Does not enhance resident experience
33. The End of Free Rent
ResidentGifts utilizes a points-based rewards platform to incentivize positive resident behaviors
Only platform providing savings to a community while increasing perceived value to residents
Enhances the resident experience throughout lease term
34. This is How We Do It
Management customizes the incentive platform including budget, reward values and behavior categories
Managersadminister entire platform from this single page
All platform functions available on dashboard
35. Encourage Positive Behavior
Award points for desired resident activities:
Creates a positive living experience limited only by the imagination of community management

Move-ins- Lease Renewal

36. Referrals- Timely or Early Rent Payment 37. Conflict Resolution- Social Media Activity