ABC Residency

SocMedStrategy

Competition – Sneak A Peek

Builders Facebook TwitterJODHANA HOMES Brochure only N/A

VEETRAG BUILDCON Video, Brochure, Photo N/A

FIFTH PLANET DEVELOPERS Video, Brochure, Photo, ADs N/A

ARIHANT ADITA Brochure, photos Buildcon page

VINAYAK BUILDSTRUCTURE

Brochure N/A

Analysis

• Companies are present on SocMed just for sake of presence.

• Redundant information in form of brochures.

• Low quality photos and videos.

• Too many Ads concentrated in short span of time.

Strategy Ahead

• Create valuable content not only for potential buyers but also for general audience.

• Engage with your customers online; there are no referrals.

• Create an experience (story) for online customers with strong visuals not just mere Ads and brochures.

Mondays

Happy Customer

• Discuss about your existing customers, especially ones who are more engaged on SocMed.

• Tag them and discuss what they like most in townships.

Tuesdays

Thing that Clicked

• Discuss what made that customer select your township at first place.

• It could be location, architecture, layout, residing families and any other quality.

Wednesday

Build on Quality

• Suppose customer liked architecture, then build on that.

• Discuss the importance of such architectural piece with evidences.

Thursday

Importance

• Talk about the importance and aesthetic value of such architecture.

• Link the information to repository of your FB photos or Pinterest account.

Friday

Addition

• Talk about the things that could add beauty to that architecture.

• It may be new paint design pattern, plants, wooded work, artifects and much more. Link to Pinterest board.

Focal Point

• Focus should be on:–Engaging the community.

– Creating valuable content for people.

• Get your force of endorsers build up on SocMed

to boost up your referrals.

• Cross-link your business verticals on SocMed.