A Social Media PrimerRichard Silver

Who am I and Where am I?

Richard Silver is a top-ranked Salesperson, an early adopter of Technology, Web 2.0 and presently sits as a Director-at-Large with the Toronto Real Estate Board. He is a member of the MLS and Technology Council at the Canadian Real Estate Association. A 30 year veteran, he feels “you are never too old to re-invent yourself”.

• Website: www.RichardSilver.com, • Blog: www.Torontoism.com,• Follow on Twitter, Facebook, LinkedIn and YouTube.

Where are you now?

• MySpace• Facebook• LinkedIn• Twitter• YouTube• Blogging

A 10,000 Foot View

Facebook Stories

Who is Gary Vaynerchuk (AKA Gary Vee) and why is he important to our discussion?“Gary has leveraged his family wine business through Social Media and now his online Brand (WineLibrary.tv) is more valuable than the business (wine distribution and sales) that he started the online program to promote.”

“Get off the “Bus Benches” and establish your Internet Brand.”

Gary Vaynerchuk Strikes Again!

• http://torontoism.com/2009/09/04/social-media-gary-vaynerchuk-strikes-again/

A Great Read

The Digital Handshake– By Paul Chaney

Lays out the Social MediaLandscape for Marketing!

What’s new about Social Media?

• What is Social Media and Web 2.0?• What is the Demographic using Social Media?• Will I be Successful?

What is Your BRAND?

• What differentiates you from the crowd?• Location, Demographic, Personality, Buyer

Agent, Seller Agent, PTA, Baseball Coach• Is your offline Persona related to your online

Persona? • If you “suck” at networking offline, can you be

successful online??• What is the strongest BRAND for a REALTOR®?

Who is your Consumer?

• Age• Demographic• Location• Language• Work related• Other

What is the ROI? Return on Investment?

Google Analytics for www.Torontoism.com

Google Analytics for www.RichardSilver.com

Why should you commit to Social Media and Blogging?

• Is there a ROI (Return on Investment)? Can you Monetize it?• How can I judge it? Google Analytics... Visits vs. Bounce Rate • The concept of the long tail…The tail becomes bigger and

longer in new markets (depicted in red). In other words, whereas traditional retailers have focused on the area to the left of the chart, online bookstores derive more sales from the area to the right. (Courtesy of Wikipedia)

Traditional Advertising

Non Traditional

How do you contact your clients?

• Have you asked them how they connect or want to be connected with?

• Do you provide options? Your email signatures and your Business Cards...

• Upload your Database to Facebook and LinkedIn and see who is already on.

• Xobni.com

What is the Consumer Saying.... about You?

• Have you GOOGLED yourself?• Step Reps, Google Alerts and Yelp.ca• Houston Area Realtors and their ratings

program...www.HAR.com• Are you ready to be rated?

Today’s Options

Your Avatar...not the movie!

www.Xobni.com

Are you ready to reinvent yourself using Social Media?

• Committing to the time?• Being Transparent: What do you share?• What are the restrictions?• Do Not Call/Contact, Privacy, Competition,

RECO Advertising Guidelines• Plagiarism...• The right media 4 U: Writing? Audio? Video?• Be Ubiquitous!

What are the Tools?

• LinkedIn: Business to Business• Facebook: Facebook/Marketplace, Fan Pages• Twitter: www.Tweetdeck.com, The Little Birdie• YouTube: Video and Video Channels• Flickr: Photos: The Community Photographer• Xobni: Add on to Microsoft Outlook• Ping.fm: Syndication• SlideShare: Share pdfs and Presentations

Your Web Site: First and Foremost

Answering the Questions:

• What is available for Sale?• What is your home worth?• What is the Real Estate Market doing?• What is happening in your community?

What is Search Engine Optimization?

www.LinkedIn.com

LinkedIn Groups: Join the Discussion!

www.Facebook.com

www.Facebook.com/marketplace

Facebook Fan Pages

Facebook Fan Pages

Facebook Community Groups

www.Twitter.com

www.Twitterpinch.com

www.Tweetdeck.com

What’s a Blog?

• When do you have time?• Do you write it yourself?• How long should a Blog be?• How do I get started?• What do I write about?• How often do you post a Blog?• Photos? Video? Audio?

The Real Estate Tomato

Karen Meshwork’s Blog

www.Youtube.com/channels

www.SlideShare.net

Adding Content: Content is King!

Adding Video

Video Cameras

Creative Labs VadoHD

Kodak Zi8

Flip Mino HD

Real Estate Shows

• http://www.realestateshows.com/441245• http://www.realestateshows.com/flyer.php?id

=441245

RSS Feeds (Really Simple Syndication)

Does your web site and Blog encourage RSS Feeds? (www.Feedburner.com)

My Social Media World

Blog

LinkedIn

Facebook Twitter

YouTube

Next Steps:

• Read lots of Blogs• Join Active Rain and start Blogging• Spend ½ hour a day on one Tool,

then next month add a second tool...• Wordpress.com, The Real Estate Tomato,

Blogger, • Follow Seth Godin, Gary Vaynerchuk, Stefan

Swanepoel and others....

Learn and Share

• Inman News and Inman Real Estate Connect• NAR National Association of REALTORS®• REBarCamp.com• Meetups and Tweetups!

Stefan Swanepoel’s Rules of Engagement in Social Media

1. Give More Than You Take 2. Respect Your Online Friends3. Listen to What They Say4. Respond Frequently and where Appropriate5. Build Relationships 6. Be Authentic and Transparent7. Do Not Become a Nuisance8. Collaborate with Your Online Friends9. Add Value as Frequently as you Can10. Consider Opportunities in the Long Tail

www.RealEstateBooks.org

NAR Social Media Guidelines

Available at REALTOR.org

QUESTIONS?

Richard Silver is a top-ranked Salesperson, an early adopter of Technology, Web 2.0 and presently sits as a Director-at-Large with the Toronto Real Estate Board. He is a member of the MLS and Technology Council at the Canadian Real Estate Association. A 30 year veteran, he feels “you are never too old to re-invent yourself”.

His website is www.RichardSilver.com, Blog is www.Torontoism.com, and you can follow him on Twitter, Facebook, LinkedIn and YouTube.

For a copy of today’s presentation visit http://www.linkedin.com/in/risilver

http://www.slideshare.net/richardsilver