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Loan Officers - learn how to meet and network with the right social media savvy agents online without looking like a stalker.
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How To Stalk An Agent Online..
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Tired Of The Old Image?
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Try A Different Approach
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Build Trust Through Social Media
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Hi, I'm a Mortgage Blogger
Mark MadsenLas Vegas Mortgage Blogger Twitter: @mark_madsen
Jason Bermanwww.reblogworld.com Twitter: @jbinfrisco
Feb 14, 2007
A Minor Setback In My Mortgage Career..
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Strategies For Connecting With Agents Online...
Without Looking Like A Stalker
7
Million Dollar Question.......Agent to Loan Officer:
"What can you provide me that your competition can't or won't?"
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The Main Challenge:
What's Your Unique Selling Proposition?
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Partnering With The Right AgentsPosition yourself as an invaluable asset to your social media savvy real estate agents.
Provide them with something
that they care more about than:
Leads, Low Rates and
Returned Calls....
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Execution - Change The Game• Agents need: Content, Traffic, Links
• Search for RE partners online
• Get in their space, don't be a tool
• Ask to contribute to their blog
• Write excellent Mtg. content
• Promote your agent's blog online
• Network with other LOs in the game
Twitter: @mark_madsen
The New Mortgage Professional
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Experts Only In This Lending Environment
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Finding / Meeting New Agents Online
Get in agent's space online - establish relationship - call
*Don't be an idiot 1. Google Blogs (City + Real Estate)2. Google Reader - subscribe3. Comment on their WP Blog4. Promote - Twitter / Linkedin5. Facebook Groups / Pages6. Start a Blog - Link Back7. Join real estate networks online
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You Are Who Your Friends Are
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Step 1 - Google Blog Search (City + Real Estate)
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Step 2 - Organize Blogs In Google Reader
Want An Unfair Advantage?
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=
Information = Trust and Authority
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What Are Your Agents Reading?
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image: realestatetomato.com
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Step 3 - Comment On Real Estate Blogs
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Step 4 - Promote Blog Articles On Twitter
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Step 5 - Join Real Estate Groups On Facebook
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Step 6 - Link Back To Your Agent's Blog
Example: Proper Use of Anchor Text
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WordPress Owners Are Notified Of Links
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Step 7 - Join Real Estate Networks Online
www.REBlogworld.com | www.VREBC.com
