Ways to Break Into Video Marketing for Real Estate Pros

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Home Tours

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“Cribs” Tour Tips: - Takes 2 people

“Cribs” Tour Tips: -Takes 2 people

- Start with best view and give some basic info before starting tour

“Cribs” Tour Tips: -Takes 2 people

- Start with best view and give some basic info before starting tour

- One long shoot vs clips

“Cribs” Tour Tips: -Takes 2 people

- Start with best view and give some basic info before starting tour - One long shoot vs clips

- Make a mistake? Oh well, keep going!

Neighborhood Tours 2

From / To the Neighborhood: -Schools

From / To the Neighborhood: -Schools

- Local Restaurants

From / To the Neighborhood: -Schools

- Local Restaurants - Closest Park

From / To the Neighborhood: -Schools

- Local Restaurants - Closest Park

- Something else you want to feature that’s close?

HOW DO YOU DO IT?

$6 on Amazon.com

GET A LITTLE FANCIER! GOPRO HERO

If you made just ONE neighborhood tour per week…

You would have over 50 videos creating you business in the next 12 months.

Answer Common Questions

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BUYER QUESTIONS -What does a Realtor do for me?

- How much does it cost to buy a house? - What is PITI?

- What is an escrow account?

SELLER QUESTIONS - What is the MLS?

- What costs are there in selling? - What is a “seller lease back”?

- How do I find out my home’s value?

INVESTOR QUESTIONS - What areas are most desirable?

- Is it better to flip or hold? - Who is a good property management company?

- How do I find out my home’s value?

RENTER QUESTIONS

RELOCATION QUESTIONS

2ND HOME BUYER QUESTIONS

ETC.

Real Estate Market Updates

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Tips for Success: - The shorter the better.

- Give only high level info. Email for specifics. -Call to action at the end

- Partner with a lender to share mortgage updates

How to promote the video:

-Optimize it on YouTube with title, description & keywords.

-Write a blog post and embed your video in it.

- Upload the video to Facebook and promote it for $5-10.

- Share, share, share!

Local Business & Event Promo

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What is a YOUPON?

Youpon (n) : A video coupon created by you to promote a local business using your name as the coupon code.

Here’s how it works… You and the business owner get on camera together like a “selfie” shot. (hold the camera out and shoot) You introduce the business The business offers a special deal for people that come in with a code word.

** Code word should be your name so the customer & business owner think about you each time it’s used. **

Why promote businesses?

Become your “Area Ambassador”

Create content for:

A. YouTube B. Your Website C. Sharing on Social Networks

Recap: 1. Home tours 2. Neighborhood tours 3. Answer common questions 4. Real Estate market updates 5. Local business & event promotions

Ways to Break Into Video Marketing for Real Estate Pros

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The information contained in this presentation is for educational purposes only. Any reliance you place on such information i s therefore strictly at your own risk. The presenter makes no representations or warranties of any kind, express or implied about the completeness, r eliability, suitability or availability with respect to the information, products or services.