Video & Online Marketing - Positioning Your Business Where the Eyes Are...

Instructor: Dan KellerMorning Breakout Session #2

10:30am

What You’re Learning Today

You will learn why you need to be using video in your Real Estate business, along with the best

strategies for driving an ever-growing flow of FREE, targeted traffic to your website.

Recent Study: The conversion rate on Google is .58%.The conversion rate on Youtube is 4.01%.

Youtube has a 619% higher conversion rate...

- 48 hours of video are uploaded to Youtube every minute

- Over 2 BILLION videos are viewed on Youtube daily

National Association of Realtors states (2010):

“92% of sellers polled want video to be used in marketing their home, yet .8% of all Realtors

actually do.”

“Approximately 90% of all home buyers & sellers go to the internet FIRST before contacting an agent.”

- 84% of all videos are found through Google

- Youtube mobile gets 100 MILLION views/day

- Youtube is second to Google for online search

OKAY - So do you get the idea???

3 Things Video Superstars Do Not Want You To Know -

1. Video Optimization - Title

- Description

- Tags/Map Location

4 Secrets To Sticky Videos

1. Keep them short - Approx. 1-2 min.

2. Edit - More is better

3. Music ROCKS!

4. Something to look at - Graphics, images...

Why Video Is A “Must” If You Are Selling Real Estate in 2012

1. It’s FREE2. Exponential - Google/Youtube doesn’t sleep

3. Brand Builder (did I say it’s FREE)

4. Jaw Dropping Stats

5. Google owns Youtube & Loves Video!

6. It’s CONTENT that people are looking for

The quickest way to get in front of buyers and sellers online is Video.

Three Things That You Can Do Today To Convert Views To Contacts -

1. Host/optimize your videos on Youtube

2. Embed your video in a blog (optimize blog too...)

3. Link videos/blog to your social networks

3 Simple, Low Cost Ways To Record Your Videos

1. Lap top

2. Mobile device

3. Video/flip Camera

3 FREE, Ways To Edit Your Videos

1. Youtube Editor

2. iMovie/Windows Movie Maker

3. Mobile device

Thank You!

Coffee With Keller RE Tech-Support Group

email me at dankellermtg@gmail.com for more info on meeting times

Follow My Mortgage Blog at www.MyMortgageGuyDan.com

Dan Keller - (425) 350-7136