SEO

A Case Study by Mike Bryant

#DigitalOlympus @MichaelRo22ss

2006

I Joined April 1st, 2007

I like to hang out here

and here

The Home Page: Logged In

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The Subscriptions Page

Seriously!

4-5 Same Channel Videos in Suggested Side Bar: Prime Real Estate!Below the fold there’s even more.

What the !?!

Welcome to the Superhero & Princess Genre• Spiderman and Elsa rule this Kingdom• Primarily silent films • Consistency in Theme at high frequency (five videos per week)• A channel can be self sustaining in only 7 weeks time • YouTube search ranking is NOT a key factor

#DigitalOlympus @MichaelRo22ss

First month starts slow

First month starts slow

Where is it coming from?

Not from search

2nd month starts slow

7th week SPIKES!8th week EXPLODES!

Which Videos?

Feeding itself

2nd best

Newest

All in five months!

Theorized Formula:1.Trending Topic or Competitor’s

Content2.Skyskraper Technique:

a.Make it your ownb.Make it betterc.More Relevant & Up To Date

3.Continue Cherry Picking#DigitalOlympus @MichaelRo22ss

Browse Features?

I told you to remember!

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30% Total Views!

Lastly: search

Whatever a spider can

I’m Not

Done Yet!

#DigitalOlympus @MichaelRo22ss

Suggested?

Suggested?

Feeding itself

Newest Top 3

My Challenge:●Go make some videos●Try this formula for 8

weeks●Prove me wrong

#DigitalOlympus @MichaelRo22ss

Thank You :)

#DigitalOlympus @MichaelRo22ss