GoUNESCO

Online travel challenges

Go Heritage Runs

Campus Ambassador Program

2012

UNESCO New Delhi

GoUNESCO - Campus Ambassador Program

College students

Fun tasks

6 months

#

The Students

Courses

EngineeringArts, HumanitiesLawTourismHeritage

Ages Gender

Male – 53%Female – 47%

Cities

DelhiMumbaiKolkataChennaiHyderabadBangalore

International – 15%

Age Percentage

19 10

20 19

21 20

22 11

23 11

24 8

25 8

87

- 53%

#

Tasks and Points

Short duration

Online and offline

Fixed goalposts

Leaderboard

#

#gounescoselfie

#myunescotrip

#playwithheritage

#whsmovies

#heritagenominate

#

GCA Coordinators

Past GCAs

Distributed geographically

Whatsapp, Facebook and email

#

Rewards

Acknowledgement

Bonus points

Certificates

#

Lessons and Challenges

Duration of program

Online or offline?

Delegation and oversight

Building connections

Physical meetups

10