WINNING BY GIVING HACK: VULNERABLE CHILDREN

#1 SOCIETAL NEED

How to take care of children whose vulnerability has been abused

#2 ECOSYSTEM

People they trust often abuse children who have been abused. But children will only talk to people the really trust when their vulnerability has been abused. Our ecosystem contains therefore those people who are close to these children. We call this the second line f trust: Schools, sport, church, neighbours and relatives are all helping kids develop their talents. They share their core belief that kids should develop themselves in a safe environment. And companies delifering products to kids want to build a meaningful relation and be ‘cool’ and wanted’ by children.

#3 PRINCIPLE OF CHANGE

We have to provide these children access to people they can trust by lowering the barriers to talk with them. Therefore we use the products they use as an alternative entry for contact: A telephone that is part of their unique Kipling rug sack.

#4 ACTION

Together with Kipling we will develop a rug sack that contains a kiddyphone (the buddie) with speed-dial numbers for ‘de kindertelefoon’, their friends (which you can call with any Kipling Buddie for free) and some pre-dialed numbers for the second line of trust. The Telco provider will have access to ‘new customers’. Every kid wants to have their own cool Kipling rug sack with their first phone and via programs we will help kids to communicate safely with the second line of trust.

Attendees:

Hedwig Boerboom (De Kleine Super)Evert Jan De Kort (Mad About You) Isabelle Leleux (Mad About You)Floris van Dam (NIMA)Xander Coolen (Moderator/ De Hollansche Meesters)