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What Would Bravo Do? Lessons in Creating and Designing Learning Content From the Reality TV Shows We All Watch but Won’t Admit !
Meet Your Hosts
Sean Stowers, CPTM Latasha Moss, PhD, CPTM
About your hosts
We are passionate learning and development professionals;
We are both Certified Professionals in Training Management (CPTM)
The idea for this session was born at last year’s Training Industry conference
We watch a lot of television……seriously a lot
66 % of learning professionals have trouble getting people to engage with corporate learning
Source: Bersin by Deloitte survey, 2014
Supporting the Cast of the Walking Dead
If your learners :
Dread announcements for new training, Delay training as long as possible, Only log into the LMS under threat of death or
job loss, Aren’t learning anything (as shown by
performance), and/or Have nothing nice to say about the training
available
Training might be killing them!
Hello. I am a Learner
We all love a good Cinderella story
Love it or hate It, whether it is reality TV, Netflix, HGTV or Amazon Prime, we are addicted to the shows, characters, people, or storylines of our favorite guilty pleasures.
In this episode we will:
Discuss the elements of a successful learning program that combine the elements from neuroscience, character development, storytelling, and social engagement to drive impact; and
Understand the connection between successful media franchises and how they drive stickiness between individuals and their content.
Neuroscience is changing learning design
An Explosion of brain research shows us that:
• Attention is Critical • Getting it, keeping it when the average attention span
is 5 seconds
• Generating insights takes time • Learning, like binge watching a good series, is a
journey. Learners need time and opportunities to make their own meaning.
• Emotions govern• The stronger we feel the right emotions, the more we
learn
• Spaced learning sticks • Longer term recall is best when we learn over several
settings……kind of like episodes.
Most Corporate Learning Misses The Boat
Courses don’t live where people are lookingA learning experience begins with making people aware it exists and making it sound fascinating. The best marketers know how.
Courses are designed around contentTo generate insights, the learner has to be in the center of the experience. Answer the questions in their heads. Meet all five moments of need.
Courses are designed around constraints Courses have start and end times, but learning needs to be continuous.People need ways to practice, reflect, and share. And time to make it real.We can only afford to bring so many people into classrooms, never enough.
Course experiences fade.Participant guides sit on shelves, eLearning gets lost in LMSs.But an online learning journey, if it’s spaced and marketed, lives on.
This face of judgement is not reserved for tv…..Says unengaged learners everywhere
Borrow Attention Getting Techniques from Marketing
People don’t learn without focused attention Help me hear about it
Marry the learning content map to a marketing editorial calendar. Use great content in social media, adding more value to what’s hot.
Give me content that’s contagiousMarketers have researched what makes content go viral. Apply the same STEPPS in creating shareable, bite-sized content.
Make every visit worthwhile, even fascinating You have five seconds to get their attention...after every click.Enable each person to scan and find exactly what they need today.
Bring me backFind ways to remind, refresh, and reinforce. It will feel like a game, a journey.
Hi, I am Theresa, I flip tables for attention.
Meet Jonah Berger and his STEPPS Model
Make Your Learning Binge Worthy
Social Currency Sharable information possesses social currency and we post and tweet about it to look good. Bring this into your learning experiences. Triggers Triggers are absolutely vital for a great piece of sharable content. They are the hooks that keep an idea 'top-of-mind' and 'tip-of-tongue'. Emotion Providing your target audience with something they can really empathize with allows you to engage with them on a much more personal level and will provide you with a greater chance of succeeding with your learning.PublicAim to create something with longevity that will continue to generate interest and remain popular as more people become aware of it.Practical Value Give your audience something that is genuinely useful and beneficial to them. Fill a gap and provide them with unique insight and knowledge that will help them overcome an obstacle. Stories As Jonah says, "Build a Trojan horse." Create a story or narrative that your learners will invest in, with a learning experience wrapped up in the middle.
A word from our sponsor…..
How to help people generate insights?
Learners gain insight over time - in community and with resources meant to support learning after the experience. Provide ways for those insights to continue, like:
• Ongoing discussion boards and communities around key learnings;
• Opportunities for ongoing application of new skills and knowledge through projects or missions ;
• Compelling infographics that summarize key learning concepts.
So, how do you feel about Jon Snow ? …by the way, winter is coming
The characters and the story lines of our favorite shows or the lives of our favorite reality stars evoke powerful emotions in us.
How do we bring this emotion into our learning experiences?
Emotions, We All Have Them, Even Learners
6 Basic Emotions Anger Disgust Fear Joy Sadness Surprise
To get people’s attention, appeal to these.
7 Academic Emotions Curiosity Delight Flow Engagement Confusion Frustration Boredom
Focus on these once people are committed to learning.
How do you tap into these emotions ? Deliver unique content in creative waysRefuse to create boring content. Prevent negative academic emotions and generate positive ones.By making it personalBecause what’s more fascinating than ourselves? Personalized assessments will show people their strengths and blind spots.And comparableGames tap into our competitive spirit, our desire to achieve, and to see how we stack upAnd rewardingNot just intrinsic rewards, but extrinsic ones, too. Like meaningful badges on your LinkedIn profile.
Sometimes, you just need your space.Space. Making learning stick.
Proven at Harvard, spaced repetition increases learning by up to 50 % • Think Netflix, Amazon vs. HBO and Showtime • Allow learners to stream/download content – be Bravo, VH1• Create content that is mobile friendly, on demand• Create connections between structured content (LMS) and unstructured content • Make learning more of a pull than a push
What is on your mind ?
Thank You for Joining Us!
Feel free to keep in touch with us:
Latasha Moss , PhD, [email protected]
Sean Stowers , [email protected]@seanstowers
