60% of U.S. Seniors are online, which equates to more than 20 million online seniors in the United States alone
Mailychko, Andrey
Also, the study showed that 59% have made an online purchase within the last 3 months
Mailychko, Andrey
P.S. Methodology of Accenture researchAccenture conducted consumer research with 10,730 adults across 10 countries (United States, Australia, Brazil, Canada, Italy, Spain, Norway, Japan, Singapore and the United Kingdom), including 354 U.S. seniors (ages 65+) receiving Medicare benefits, assessing their perceptions of using technology to manage their health. The survey was fielded between May and June 2014.
Mailychko, Andrey
It means that people over the age of 60 are fastest growing segment of Internet users relative to new users in other age groups.
3.9 millionAmericans are reaching 65 years old this year
*source: Accenture survey 2014
are online
60%
are online
60% = 20+ millionseniors in the
United States alone
*source: United Nations
growth each year
2%
worldwide
8,1%
*source: World Bank Indicator
2006 2007 2008 2009 2010 2011 2012 2013 20140
5
10
15
20
25
8.1
14.4
17.5
21.119.6
World US UK Germany Sweden
Population ages 65 and above (% of total)
*source: World Bank
*source: Based on data from the CIA World Factbook
So old is Europe
now
go onlineevery day
82%71%
go online3-5 times per week11%
*source: Pew Research Center
Top 3 digital areas:
Healthcare Entertainment E-Learning
Mailychko, Andrey
!!!new flat icons
Healthcare
is a main reason to go online for about 65% of seniors
Mailychko, Andrey
new flat icons (from previous slide)
Self-care
Record management
Online communities
Healthcare|areas to grow
Online medical advisory
*based on McKinsey report 2014 and own survey
Personalized
Mailychko, Andrey
new icons (1 - red, 2 - blue, 3 - green)
Intuitive
Mailychko, Andrey
new icons (1 - red, 2 - blue, 3 - green)
Affordable
Mailychko, Andrey
new icons (1 - red, 2 - blue, 3 - green)
Entertainment
Media content solutions
Entertainment | for seniors
Mailychko, Andrey
icon
Mailychko, Andrey
Dash bid high resolution screenshot + insert in mockups (desktop+tablet+mobile)
Entertainment | for seniors
Networking platforms
Mailychko, Andrey
icon
E-Learning
Mailychko, Andrey
Digital healthcare has the potential to deliver popular, personalised, efficient and affordable patient services, and yet, the market isn’t growing fast enough to alleviate pressure on the NHS and local authorities
$52 BWorldwide E-Learning
Market by 2016
8% Annual worldwide growth rate in 2015-2016
E-Learning|statistics
Why?New things
Social community
Mental health
New job skills
Hobby
Mailychko, Andrey
Digital healthcare has the potential to deliver popular, personalised, efficient and affordable patient services, and yet, the market isn’t growing fast enough to alleviate pressure on the NHS and local authorities
…and main reason is…
flexibility
Mailychko, Andrey
icon
easy access
flexibilityat home
own schedule
Mailychko, Andrey
icon
E-Learning|trends
interactivity
personalization
video content
Mailychko, Andrey
icon
interactivity
personalization
video content
Mailychko, Andrey
insert our app interface in mockup (desktop or laptop or tablet)
? ?
Mailychko, Andrey
also new icons
?Clean interface for
better user experience
Mailychko, Andrey
also new icons
Clean interface for better user experience
Great content
Mailychko, Andrey
also new icons
Model of cooperation
Mailychko, Andrey
infographics
Opportunities for content owners Opportunities for content providers
Digitalization
Market coverage increase
Real-time monitoring
Forecasting
New monetization channels
Advanced analytics
Better content segmentation & distribution
Why to reconsider seniors as your customers?
Fastest growing users’ group
Solvent consumers
A lot of business opportunities
Mailychko, Andrey
Mailychko, Andrey
60% of U.S. Seniors are online, which equates to more than 20 million online seniors in the United States alone
Mailychko, Andrey
Also, the study showed that 59% have made an online purchase within the last 3 months
Mailychko, Andrey
P.S. Methodology of Accenture researchAccenture conducted consumer research with 10,730 adults across 10 countries (United States, Australia, Brazil, Canada, Italy, Spain, Norway, Japan, Singapore and the United Kingdom), including 354 U.S. seniors (ages 65+) receiving Medicare benefits, assessing their perceptions of using technology to manage their health. The survey was fielded between May and June 2014.
Mailychko, Andrey
It means that people over the age of 60 are fastest growing segment of Internet users relative to new users in other age groups.
