Embed Size (px)
DESCRIPTION
Source: www.imarketingsf.com We are surrounded by an increasing number of screens. Our computers, tablets, phones, televisions, watches, and cars are all connected to the Internet and always near. Even though we look at these screens frequently, we’re not watching them. We’re interacting with them – with the information they deliver, the services they provide, and the people they connect us with. Unfortunately, many of the user interfaces (UIs) on these screens treat us no differently than if were reading a magazine or newspaper or watching a television. Our modern screens are not broadcast channels for bombarding a passive audience. In this session, we’ll explore what makes the web intrinsically social, how people expect to interact with UIs and through their devices, and why it is important to let go of control of your content and messages. We’ll discuss some fundamental psychological and user experience (UX) principles, why some UX designs have been unsuccessful, and what could be done to improve them. Attendees are invited to bring examples of good and/or bad interface experiences for review and discussion or submit them in advance on Twitter to @DaveHogue.
Citation preview
We Don't Watch the Internet, We Live in It
WelcomeDavid M. Hogue, Ph.D. | Design Manager at Google @DaveHogue
It’s a Mad, Mad, Multi-‐Screen World
“The New Multi-‐screen World: Understanding Cross-‐platform Consumer Behavior”
https://www.thinkwithgoogle.com/research-‐studies/the-‐new-‐multi-‐screen-‐world-‐study.html
Designing for ScreensCommon underlying principles, regardless of device
Context Device-‐aware experiences take advantage of specific capabilities and information to deliver content and functionality that is most relevant.
People
Places
Things
Goals Understand what people are trying to do, how important it is to them, and how much time they have to do it.
Objectives
Value
Urgency
Perception Can people see, hear, or feel the experience, and does it draw their attention at the right time?
Motivation What drives people to do what they do, and what are they trying to get out of the experience?
Cognition Are people able to understand, make use of, and remember the experience and the information they have received?
Emotion How do people feel about the experience and the outcomes, and is it consistent with their expectations?
What can I do? !UX Principles: • Discoverable • Findable • Accessible
What will happen? !UX Principles: • Relevant • Contextual • Actionable
What does it mean? !UX Principles: • Clear • Timely • Meaningful
What do I know? !UX Principles: • Credible • Memorable • Valuable
What can I apply? !UX Principles: • Easy • Simple • Usable
Walk-‐ThroughLet’s take a closer look at an experience through this lens
Follow the Cycle1. What actions and options are available to you?
2. Is your attention properly directed and focused?
3. Can you predict the outcome of an interaction before you interact?
4. Do you know what to interact with and how to interact with it?
5. Do you have a sense of place and progress at all times?
6. Is the outcome of your interaction understandable, meaningful, and expected?
7. Are you learning about the product and the what it does for you?
8. Can you remember how to use the product and/or the information it provides?
9. Can you apply what you have learned to this and/or other similar products?
Thanks!David M. Hogue, Ph.D. | Design Manager at Google @DaveHogue
![01 ann hogue first steps in academic writing. level 2 [2007] [a]](https://img.pdfslide.us/doc/110x75/587a1c111a28abb4238b670d/01-ann-hogue-first-steps-in-academic-writing-level-2-2007-a.jpg)
