Sahar BagheryDirector of Global Research & Contents Strategy

OTT SERVICES, CATCH-UP TV, ONLINE PLATFORMS: WHAT ARE THE NEW PERSPECTIVES FOR EUROPEAN DRAMA DISTRIBUTION?

April, 20th 2016

ABSTRACT

1Viewing usages in mutation

The challenge of other screens

Consumption of TV programs and video online is booming

Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 3

Source: CMF/MTM – Keytrends CMF 2016

60%

of the 18-34 have watched an entire TV program

online in the past month

Source: Comscore – 2015 Digital Future in Focus (December 2014)

of the 13+watch online video at least once a month

86%

watch online video every day52%

Source: Médiamétrie Global TV – April/June 2015

of Internet users 15+ watch TV programsonline every day

6%

+50%

Linear broadcasters adapt to non linear consumption

Before: preview before linear broadcast

UK FRA+50%vs prime 4+ (ITV2)

TV premiere

ITV player: All episodes

TV premiere Online premiere

TV premiere On-demandAll episodes

3.99€/month

Shows available7 days before TV launchwith premium upgrade

UK

SWE / USA TV premiere (Kanal 5)

Online premiere(HBO Nordic)

GER

NLD

ITV Studios

Red Arrow International

Federation Entertainment

MGMStarz

Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved

2From a diversification of distribution to a variety of contents

From a diversification of distribution to a variety of « glocal » contents

Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 6

APPLE MUSIC

INSTAGRAM

SNAPCHAT

PLAYSTATION NETWORK

VITAL SIGNS

SHIELD 5

February 2016

SNAPPERHERO

POWERS

The leisure sphere converges towards fiction