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Vice President Public Relations
Club Officer Training @ShyamVaran ACB
Jan 9, 2016. District 57
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Vice President Public Relations Role Vice President Public Relations Responsibilities Vice President Public Relations Resources
Vice President Public Relations (VPPR)
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Identify your role within the club Fulfill your responsibilities within the club and
club executive committee Find resources that help you fulfill your
responsibilities
Session Objectives
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VPPR Role
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PR Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.As the VPPR, ) your responsibility is to generate positive awareness of the Toastmasters brand for the purpose of attracting and retaining members. It requires keeping the public (external audience) and members (internal audience) informed about club or district activities through effective communication channels and media relations. Good public relations will build membership and gain public recognition.
What is Public Relations?
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The Club Meeting Outside the Club Meeting The Executive Committee
VPPR Responsibilities
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Protect the Toastmasters brand.Develop a public relations plan:Collaborate with your club leaders to discuss your PR plan, activities and initiatives.Monitor status toward your goals. Report progress, activities and news coverage to club and district leaders by email.
Responsibilities
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Review and use the PR tools and resources available to you. Set goals: Review and evaluate your club's previous PR efforts, current
objectives and tactics to reach goals. Determine the PR budget for your club’s PR program. Create a publicity calendar to determine when and how you will promote
your club. Indicate the vehicles and tools you will use to attract and connect with
fellow members (internal audience) and news media (external audience), including club news releases, websites and social networking sites.
Communicate Toastmasters’ key messages when writing news releases and while speaking to members, potential members and journalists.
Be Persistent. Working with the news media takes patience and time. Mondo Times is a great resource for finding local media contacts. Don’t give up.
Develop a PR Plan
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Manage recognition activities or the Club Coach program.Recruit, train or supervise the club-building team, club sponsors, mentors or coaches.
Not Responsible for…
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Before Club Meetings Upon Arrival at Club
Meetings During Club Meetings
The Club Meeting
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Verify that information on website and social media is correct.
Order promotional materials.
Before Club Meetings
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Creating Your TM Website
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What if your Graphic Skills are not Great?
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Sample TM PR Flyers
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PR via Politics!
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Distribute promotional materials. Report results of public relations efforts. Announce public relations campaigns. Solicit volunteers.
During Club Meetings
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What do you Publicize?
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• Connect with your Human Resource Department and make them aware, unless they are already the sponsor for the club!
• Connect with internal marketing team, e.g. the office newsletter person
• Offer to speak at the new employee orientation or give them a slide to show to the new employees
• Word of mouth, personal invitations• Update the managers when Club members receive an
education award
Corporate Clubs
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• Focus on the local geography for prospecting• Invite friends and family, word of mouth• Encourage members to share success stories
both inside and outside the club• Request the local libraries, community centers,
city center, churches, colleges and universities to allow displaying your club flyers
• Engage often with the members and prospective members, other stakeholders
Community Clubs / Specialty Clubs
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Publicize the Toastmasters brand. Promote the club. Maintain the club website. Join a Toastmasters-moderated social
networking website. Produce and distribute a club newsletter.
Outside the Club Meeting
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Calendar of Events
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Promote membership programs. Attend club executive committee meetings. Attend other Toastmasters events. Arrange your replacement or assistance. Prepare your successor for office.
Outside the Club Meeting
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More on Social Media for TM
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Leveraging the Social Media
Twitter?
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“Tweet” Your Own Horn!
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The Executive Committee
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Provide a public relations report. Propose new promotion ideas.
Executive Committee - Your Responsibility
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How When Who What
How to Fulfill the VPPR Responsibilities
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How will you fulfill this responsibility? When will each action be completed? Who is available to help you? What materials and resources can you use?
VPPR Responsibility Action Plan
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VPPR Resources
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Attend district-sponsored club-officer training program.
Read materials. Meet with outgoing executive committee. Meet with outgoing vice president public
relations. Meet with current executive committee. Invite one to three members to serve on
public relations committee.
Getting Started
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Review and order public relations materials. Solicit articles for website. Develop media list.
Getting Started
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Additional Resources
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This concludes the session.
Club Officer TrainingShyam Varan Nath
Electric Speakers [email protected]
954 609 2402 cell
