Meet the speakers Keiko Tokuda Director of Marketing firstname.lastname@example.org m Sara Altier Community Manager email@example.com
Festivals are perfect for social media
How do I get the most for my time and effort?
Today, well cover 5 Establishing & growing your social presence Building momentum to increase sales Engaging your community at the event Tracking results & learning with data Creating a loyal following
Establishing and Growing Your Social Presence 6
Get to know your audience 7 Age, gender, household income, family status Personal interests Reason for attending Proximity to your event Listen! Listen! Listen!
Submerge yourself in the culture 8 Where are like communities gathering offline Groups or clubs, Meetup.com Classes: craft making, culinary, music Wine tastings and other related events Where are conversations happening online Special interest blogs: food, travel, etc Follow like minded people within that community
Creating your online presence 9 Just because everyone has Facebook page Twitter handle Google + account Pinterest board Start with what you know and what youre comfortable with Dont bite off more than you can chew it takes time to build an online presence
10 Question for the audience What social media platforms have you found to be most successful for marketing your festival? a) Facebook b) Twitter c) Instagram d) Pinterest e) Google+ f) Other
11 Building momentum to increase sales
Announcing your festivalmake it exciting! Promote your on-sale date Use social channels to communicate the juicy details Keep the conversation going
A social event page increases conversion 13 Your brand Seeing others saved the event Your social info Social sharing
Leverage the power of social influence 14 Let people see friends that are going and rally their friends on your behalf
Give people a taste of the experience 15
Get people talking & sharing with friends 16 ~40% share events before committing to going
Measurable sales impact from social sharing $4.15* in additional ticket sales, on average, every time an event is shared on Facebook *Average incremental revenue from social sharing. Source: internal data 28 additional visits to the event page 15 additional visits to the event page
Sharing patterns and values differ across events 18 Source: internal data
Make it super simple to buy tickets
20 Building Excitement with Your Community
Set goals, work backwards 21 Define what success looks like Tickets sold? Amount raised? # of Likes? RTs? Create a social media calendar make sure to note any milestones or special dates leading up to the race. Adopt tools to get started and manage the process here are some of our favorites!
What to say, and when 22 Be mindful of your message take time to craft your words, dont repeat the same post over and over! Decide your frequency based on the platform. Twitter vs Facebook? Remember your audience! Let your target audience guide you. AM vs PM, hashtags, etc.
Great additional tools to test 23
Great additional tools to test 24
Great additional tools to test 25
Create urgency with contests & promotions 26 Use contests as a way to engage with your audience and spark action Tie contest themes and giveaways back to your true north, and what makes your event stand out
Additional acquisition tools to build your fan base 27 **Remember Start small, you dont have to spend a lot of money to get started!
28 Question for the audience How do you get people excited for your event using social media?
29 Engaging your community at the event
The right infrastructure is key 30 Let attendees download the app and pull up tickets right from the gate Let them connect with friends both present and online Increase the FOMO effect within their networks!!
Put a # on it 31 KISS (Keep it Simple, Stupid) - Create a hashtag that is relevant to your event and easy to remember. Dont Go Overboard - Limit your event to one-two hashtags max. Do Your Research - Be mindful of anyone else squatting on your hashtag, could impact metrics Be Smart - Keep your hashtag under 10 characters to allow room for attendees to Tweet,
Capitalize on FOMO effect 32
33 Tracking results and learning with data
Glean key insights from your data 34
Track all of your promotions 35
36 Great insight for geo targeted advertising and PR!
37 Create a loyal following
The conversation lives ondont drop off! 38 Create and share recaps on the event and event experience Post event pictures, and encourage your attendees to also add their own Thank your fans, and celebrate with them again and again Update the community on your progress (i.e. donations)
Enroll your community to curate new ideas 39 Ask for feedback Share a survey Listen to your attendees Take notes on how you can improve your next event!
Wrap up 40 Decide which social media channels are right for your event, and your business Make ticketing super easy, available everywhere, and ensure its sharable Give attendees reasons to engage before, during and after your event Analyze which marketing efforts are most effective and double down
41 Question for the audience Would you like more information and resources from Eventbrite?
Thank you! Sara Altier firstname.lastname@example.org Keiko Tokuda Keiko@eventbrite.com