ThreeNewMarketResearchTechnologiesThatMakeTeamsSmarter

AboutYourHostIntroducingSmartReporting!

Better,FasterQualitative

MonikaWingateCEOandCo-FounderofDigsite

AboutYourSpeaker

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Agenda

WhyNewTechnologyisCriticalinQualitativeResearch

ThreeNewQualitativeResearchTechnologies

TheRoleofMarketResearchinTechnologyAdoption

PracticalTipstoDriveChangeinYourOrganization

1

WhyNewTechnologyisCriticalinQualitativeResearch

Businesssuccessisbeingdrivenbythespeedanddepthofconsumerinsights.

Slackspentalotoftimeworkingontheirpreviewreleaseandquicklyaddingorremovingproductfeaturesbasedonwhatearlyusersweretellingthem.

Businessinsider.comLeadboxer.com/blog/how-did-slack-grow-so-fast

NewtechnologieslikeAIarecentraltospeedandagilitybecausetheymakeussmarter.

ProductivityGains

$6.6TRILLION

GreaterConsumerDemand

$9.1TRILLION

$15.7TRILLION

TheamountthatwillbeaddedtoglobalGDPbecauseofAI

FastCompanyNovember2017

QualitativedataisattheheartofAIimprovements.SpeechRecognition ImageRecognition

FastCompanyNovember2017

2

ThreeNewQualitativeResearchTechnologies

AutomatedMicro-Targeting

SocialRecruiting Automation Qual.Panels

AutomatedMicro-Targeting

Virtual-AssistedDesignandDataCollection

TemplatedQualitativeDesigns

1.Whataretheydoingnow?

Q&A

2.Shareanexperience

Photo/VideoDiary

3.Mapoutpainpoints

Whiteboard

4.Identifykeypriorities

Crowd-Voting

VirtualAssistedDataCollection

Responsive…ü qualitychecksü instructionsü activitiesü probingü remindersü rewards

PredictiveSearch&Chatbots

SmarterReportingAutomation

Ø Auto-taggingØ SentimentAnalysis

Ø EntityRecognition

Ø TextAnalytics

VirtualAssisted+HumanAnalysis

• Tagging• Sentiment• Themes• Quotes

VirtualAssistedCo-Creation

enhancepd.com/blog/ideation-and-concept-sketching-design/

library.gv.com/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions-97279b532b25

3

TheRoleofMarketResearchersinTechnologyAdoption

Technologyisenablingavisionofbroaderaccessatsomeorganizations.

AndMarketResearchersarestartingtodrivechange.

QuirksCorporateResearchReportSurvey2017

4

PracticalTipstoDriveChangeinYourOrganization

Focusonthebiggestbarriers(cost,time,quality)toprovidingthedeepinsightsyourteamneeds.

Identifyyourkeypainpoints.

FastCompanyNovember2017

Lettechnologydotheworkitdoesbest.

Overlapyourpainpointswithpotentialqualitativetechnologies.Lookforsolutionsthatsimplifybut

don’teliminatehumaninteractions.

Getyourteaminvolvedandengaged.

Findachampioninyourorganizationtohelpyougetstarted.

Adoptandrefineyourtechnologysolution.

Findprovidersthatareeagerforfeedbackanditeration.

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