THINK J U G A A D Y A J A A D O O

Team S.W.A.G. | Manan Reddy | Mehek Contractor | Mudit Sharma | Ritij Khurana | Vignesh Varadaraj

THINK �THE CONTEXT

Comedy Infotainment Historical Drama

Game Show News Hour Game Show

Food Show Drama Dance Show

THINK | THE AUDIENCE’S PARADIGM SHIFT

YouTube channels such as Equals Three, Breaking NYC, Breaking LA, Your Favorite Martian

Highway on my plate

Into The Wormhole

Big Fat Indian Wedding

7 pm • The family is home • Different family members undertake

different chores

Between 8 and 9pm • They start watching TV (Some

families go out on the weekends. Younger people mostly go out on one day)

• Primetime shows start at 8pm and are watched by whoever is in control. Mom - Drama series, Dad - News and the Kid - Sports or Cartoons.

• This is where second screens are used the most (Mobile, Second TV, laptop etc.)

Between 9 and 10pm • Frustration brews in the family leading

to complete inactivity of members not in control or disintegration of these members

• The times that this does not happen is when there are shows which can engage the whole family (Comedy nights with Kapil, Brain Games)

THINK | A DAY IN THE LIFE OF A TV REMOTE

THINK | TARGET AUDIENCE

Demographics SEC-A | SEC-B

Geographic Urban

Semi Urban – Hindi dubbed

Psychographics Innovative & Creative

Eager to learn

Want more from their television experience than just entertainment

Consider time watching infotainment an investment in themselves

Audience Primary | 13 – 25 Years

Secondary | 31 – 45 Years

“The show is about bringing together a group of intellectuals and people with different skill sets to solve problems through innovation | Jugaad “

THINK THUS CREATES A NEW COMMON GROUND OF INTELLECTUAL VALUES FROM WHICH THE NEW, EMERGING INDIA CAN TAKE OFF...�

THINK�THE TV SHOW ABOUT | CONCEPT NOTE | PILOT | PRODUCTION VALUE

THINK IS A GAME SHOW THAT BRINGS ABOUT THE BEST IN HUMANITY, WE ENDEAVOR TO EMPOWER AND DEVELOP THROUGH INNOVATION.�

WE WISH TO CREATE A PLATFORM THAT WILL LET EVERYONE BE CREATIVE AND INSPIRE THEM TO COME UP WITH SOLUTIONS FOR EVERYDAY

PROBLEMS

IN SIMPLE WORDS, LETS UN-COMPLICATE THINGS

ABOUT THE SHOW

THINK | ABOUT THE SHOW

It all started with the invention of fire through rubbing two stones. You may say it was an invention but the fineprint is that it was a Jugaad indeed. Today we have 100 ways of making fire but rubbing two stones still remains the Jugaad that changed history

Seeing things from a different perspective

Its about finding innovative solutions that are sustainable in the longer run.So the show aims to capture that emotion of wanting to create something new in an innovative manner.

THINK | AN OVERVIEW About An interactive reality show aimed at showcasing the power of innovation,

and how it can transform lives for the better

Style Game/Reality Show | Infotainment/Documentary style

Theme Problems are solved by the invited set of participants by forming two teams under the leadership of their respective captains.

Language Primary – Hindi

Secondary - English

Duration Each episode – 48 minutes

Each task – 2 episodes (Friday and Saturday 10 PM to 11 PM)

Number of episodes

16 episodes per season

8 weeks

THINK | THE HOSTS

Archana Vijaya

Fun | Energetic | Sporty | Outgoing

Veer Das

Energetic | Humorous | Youth Icon

THINK �CONCEPT NOTE

THINK | INTRODUCTION Mini Documentary

Discussion of the problem

Captains & Teams

THINK | TEAMWORK Budget allocation

Planning and idea generation - Provided guidance by experts if needed

Drafting and preparation - Provided required resources by us | Expert opinions taken after drafting a solution

Sponsored sheds for tools and resources

THINK | EXECUTION

The teams implement their ideas

Results measured based on problem characteristics

THINK | EXPERT OPINIONS

A one on one competition between the two teams to determine which Jugaad is better

Experts discussing approach adopted by the teams and their ideas

THINK | CONCLUSION Prize given away to the winning team

A mini documentary showing how the solution can make the lives of the people better

Both the ideas are uploaded on the internet for public opinion and tweaks that can be used in other places

THINK�THE TEASER

THINK�THE BUSINESS MEDIA | REVENUE MODEL | PROMOTIONS

MEDIA

THINK | MEDIA | TV CHANNEL

National Geographic

Channel

The most credible channel with similar programming during primetime

NGC is the #1 Infotainment channel in India and has the highest digital reach

Current programming tone supports innovation and creativity

Launch Show- 10 PM Friday & Saturday�Re Run – Twice a week – 6 PM

THINK | MEDIA | DIGITAL CHANNEL

YouTube Channel

Is the #1 AV viewership platform digitally

Viewers looks for innovative content

Launch: 2 Weeks after Channel Launch

REVENUE MODEL

Details INR INR

Cast

Vir Das + Archana Vijaya 150,000 x 8 shoots

1,200,000

Teams and Captains 180,000 x 8 shoots

1,440,000

Travel + Lodging (Avg.) (50 x 3000) + (50 x 2000) x 8 shoots

2,000,000 4,640,000

Details INR INR

Pre Production (Location, Permissions, Research)

30,000

Production (People)

DOP 4 + 1 50,000 x 8

400,000

Director 50,000 x 8 400,000

AD x 10,000 x 2 x 8 shoots

160,000

Sound Engineer + Assistant 20,000 x 8

160,000

Writer x 10,000 x 8 80,000

Stylist x 20,000 x 8 160,000

Music x 15,000 x 8 120,000

Production Manager x 2 x 10,000 x 8

160,000 1,670,000

THINK | COSTING

Details INR INR

Production (Equipment)

Primary Camera (PMW 305 +200) x 4 x 10,000 x 8

320,000

Secondary Camera x 5 x 2,000 x 8

80,000

Lights x 35,000 (AVG.) x 8

280,000

Audio 10,000 x 8 80,000

Camera Equipment 30,000 x 8

240,000

Misc. (Genset, Bags, Make Up, Attendants, Vanity etc.) 100,000 x 8

800,000 1,800,000

Details INR INR

Post Production

Editor + FCP x 5 days x 7,000 x 8 edits

270,000

Animation 10,000 x 8

80,000

Packaging/ VFX 10,000 x 8

80,000 430,000

TOTAL PRODUCTION COST INR 8,620,000

THINK | COSTING

Details INR INR

Promotion Cost

TVC Production Cost 1,000,000

Activation x INR 50,000 x 5 cities x 2 Promotions

500,000

Merchandise and Freebie Manufacturing (5,000 units)

200,000

Digital + Social Media Retainer 50,000 x 12

600,000

Ad Agency Retainer 50,000 x 12 600,000

Misc. 300,000 3,200,000

THINK | PROMOTION COSTING

Details INR INR

Ad Slots (72 Available per episode)

50 x INR 10,000 ((Avg. premium cost) 500,000 x 16 episodes 8,000,000

50 x INR 1000 (Avg. re-run cost) 50,000 x 32 episodes 1,600,000

Sponsorship

Title x 1 3,000,000

Associate x 2 2,000,000 5,000,000

Partners Applicable as per cost

Product Placement INR 50,000 x 5

250,000 x 16 episodes 4,000,000

Digital 50,000 views x INR .5

25,000 x 16 episodes 400,000

Merchandise INR 500 x 2000

1,000,000

IPR and International Sales Applicable as per demand

Total Revenue 20,000,000

THINK | REVENUE STREAMS

THINK | PROFITABILITY

Production + Promotion Cost: INR 11,820,000

Total Revenue: INR 20,000,000

Profitability : 69.21%

PAID MERCHANDISE SAMPLE

PAID MERCHANDISE SAMPLE

PAID MERCHANDISE SAMPLE

PROMOTIONS

CAMPAIGNS | PAID MEDIA | DIGITAL | PUBLICITY | ECOSYSTEM

WHAT THE HELL! | A 360 DEGREE CAMPAIGN

#shoutoutloud

Shoutoutloud will be a campaign to engage the TG on all touch points."

It will be intended at creating an ecosystem of content and conversation around our show to create a buzz on the right media vehicles.

We all see a wide array of wrong doings and issues that concern us but we often refrain from voicing our opinion about them. We tend to keep them in our sub-conscious and keep on brooding over them internally. Shoutoutloud will give the masses a platform to voice their opinion. It is about venting out your feelings.

The issues can be something as small as your maid not coming on time to something as big as hating the fact that your tax money is going into the pockets of corrupt politicians.

What this would do is create a positive vibe around the campaign and in the sub-consciousness of the masses being a part of the campaign or the ones who just watched it.

THINK | BE THE CHANGE! | A 360 DEGREE CAMPAIGN

#thinkchange

Think Change will be a 360 degree campaign that will run parallel to the “Shoutoutloud” campaign.

It will revolve around thinking about solutions of the issues of the common man.

It’s about being change you want to see and “Think Change” will be aimed squarely at that.

The campaign will act as a platform for initiating movements and campaigns by the people themsleves directed towards a change.

The underlying catalyst behind the campaign is the fact that many small things put together can bring a change. Everything else will follow suite.

So we’d be following up with the issues that we get to hear about in the “Shoutoutloud” campaign and work towards bringing about a change for greater good.

THINK | PROMOTION | PAID

Television Commercials • 30/10 sec TVC • Moments from the show are advertised in 10/5 second cuts on NGC

Activation/Events • The Think Change Campaign • Offline events where the designs of the show find their way into actual world and their functionality is explored

• Shout Out Loud Campaign • We’d be setting up our “Shoutoutloud” zones at places with high foot falls in Tier 1 and 2 cities.

• People will be encouraged to come out on the speaker and shout out their problems.

Freebies • Stationary • T Shirts • Key Chains

FREEBIES | STATIONARY SAMPLE

FREEBIES | KEYCHAIN SAMPLE

FREEBIES | STATIONARY SAMPLE

FREEBIES | STATIONARY SAMPLE

FREEBIES | T-SHIRT SAMPLE

ACTIVATION | CUE CARDS

SEO

Blogs & Collaboration

Mobile Game Application

Website Social Media

YouTube Facebook Twitter Photo/Video Sharing

THINK | PROMOTION | DIGITAL

THINK | PROMOTION | PUBLICITY

Press Conference

Media coverage • We will get coverage from

usage of our products

Activation support

Events Engagement Virality

Freeebies

Engagement | Buzz

Viewership | Reach

Credibility Building

Social Media Events | Activation TVC

Website Publicity Search | Content

TV Show Word of mouth YouTube Channel Merchandise | Freebies

THINK J U G A A D Y A J A A D O O

Team S.W.A.G. | Manan Reddy | Mehek Contractor | Mudit Sharma | Ritij Khurana | Vignesh Varadaraj