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MEDIA INTERVIEWC H E C K L I S T
33TIPS
of people suffer from Glossophobia, a fear of public speaking.
KNOW YOUR KEY MESSAGES
“Research the person interviewing you and find mutual points of connection. Ask about their main goal for the interview to let them know how serious you are about making this the best interview possible.”
- Lewis HowesSchool of Greatness Podcaster and contributor
to Forbes and Entrepreneur Magazine
“I use a couple of words for my key points so they trigger the factoid or piece of information and don’t come out sounding contrived or rehearsed. The last thing you want is to sound like you're reading a press release.”
- Lizzie Bermudez Emmy-award winning TV host, online video creator
and contributor to Pop Sugar and ABC-TV Bay Area Life
Practice, practice, practice.
Identify
1 2Clarify the topic Is the interview: on camera,in person,or by phone?
3 Are you the rightspokesperson? 4 Research your
company and competitor news
5 Get familiarwith key trends 6 Develop FAQs and answer
“what do you do?” in a way your grandmacould understand
NEWS
7 8
10 11
12
13
Confirm location,time and date anddon’t miss theinterview!
INTERVIEW
1:00 PM
B E F O R E T H E I N T E R V I E W
PROTIP
9
Size of the overall market
you’re in
Slice of the market you’re
going after
Trends or survey research that give color to the story
Customer demographics
What influences your customer
THE
T�ic
Prepare forthe toughquestions
3 to 5
Have statistics at hand
Use analogieswhenever possible
keymessages “It’s like a …” “It’s like when …” “It’s the next …”
Media interviews are a form ofpublic speaking that makes almost anyspokesperson break into a sweat!
Here areto turn a nervous spokespersoninto a sought-after expert.
D U R I N G T H E I N T E R V I E W
A F T E R T H E I N T E R V I E W
15 16Eliminate distractions:turn off phones, removechange from pockets
17
19
Body language:speak slowly, smile more,make eye contact
If you cannot answer or speculate on a question,give a response with a bridging statement to get back on track
20 Ask the next steps:
Embrace silence:don’t end up saying somethingyou wish you didn’t
18 Short is sweet:don’t talk more than a minutewithout taking a break
PROTIP14
“Never, ever ask if you can review the entire article or edit the article being written about you before publication. That's unethical.”
- Jennifer Jolly Consumer Technology Journalist for The New York Times,
USA Today and the Today Show
PROTIP
27
Response: Bridging statement:“I cannot speculate on that…”
“That may be true…”“I see your point…”
“And what’s most important to know is…” “And what this all means is…” “If we take a look at the bigger picture, …”
Lie 21Forget the mic is on 22Use jargon 23Speak negativelyabout a competitor 24Say “no comment” 25
“I like to break down the questioner and responder roles. Try and make it like a natural conversation. I want them to feel like we are sitting in my living room over a cup of coffee. You get their most authentic selves that way.”
Meredith Sinclair,vlogger, columnist at Chicago Parent
and regular contributor to the Today Show
PROTIP
26
“Amplify the publicity you just received. Add a link to the interview on your website, share it in your customer newsletter and display the article or a photo of you being interviewed, in your offices.”
Elena Verlee,Award-winning PR influencer and founder of Cross Border Communications,
an international PR agency
PROTIP
33
DON’T
“Is there anything elseI can help with?”
“I needed to get backto you about ____,
when is your deadline?”“When is the
article/show running?”
28 Send a thank you notewith any clarifications
29 Get a copy of the article,video or podcast
31 You can ask to correct anyfactual misinformation
30 Never complain.Things change or get cutas the story takes shape
32 Share it on social mediaand tag/thank the interviewer
“This may not have come across today…” “I may have missed telling you about…” “It might be of interest that…”Thank Y�!
http://www.statisticbrain.com/fear-of-public-speaking-statisticshttp://www.orau.gov/cdcynergy/erc/content/activeinformation/resources/Covello_bridging.pdf
Brought to you by:Udemy and Elena Verlee, creator of PR in Your PajamasSources: