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75% MEDIA INTERVIEW CHECKLIST 33 TIPS of people suffer from Glossophobia, a fear of public speaking. KNOW YOUR KEY MESSAGES “Research the person interviewing you and find mutual points of connection. Ask about their main goal for the interview to let them know how serious you are about making this the best interview possible.” - Lewis Howes School of Greatness Podcaster and contributor to Forbes and Entrepreneur Magazine “I use a couple of words for my key points so they trigger the factoid or piece of information and don’t come out sounding contrived or rehearsed. The last thing you want is to sound like you're reading a press release.” - Lizzie Bermudez Emmy-award winning TV host, online video creator and contributor to Pop Sugar and ABC-TV Bay Area Life Practice, practice, practice. Identify 1 2 Clarify the topic Is the interview: on camera, in person, or by phone? 3 Are you the right spokesperson? 4 Research your company and competitor news 5 Get familiar with key trends 6 Develop FAQs and answer “what do you do?” in a way your grandma could understand NEWS 7 8 10 11 12 13 Confirm location, time and date and don’t miss the interview! INTERVIEW 1:00 PM BEFORE THE INTERVIEW PRO TIP 9 Size of the overall market you’re in Slice of the market you’re going after Trends or survey research that give color to the story Customer demographics What influences your customer THETic Prepare for the tough questions 3 to 5 Have statistics at hand Use analogies whenever possible key messages “It’s like a “It’s like when “It’s the next Media interviews are a form of public speaking that makes almost any spokesperson break into a sweat! Here are to turn a nervous spokesperson into a sought-after expert. DURING THE INTERVIEW AFTER THE INTERVIEW 15 16 Eliminate distractions: turn off phones, remove change from pockets 17 19 Body language: speak slowly, smile more, make eye contact If you cannot answer or speculate on a question, give a response with a bridging statement to get back on track 20 Ask the next steps: Embrace silence: don’t end up saying something you wish you didn’t 18 Short is sweet: don’t talk more than a minute without taking a break PRO TIP 14 “Never, ever ask if you can review the entire article or edit the article being written about you before publication. That's unethical.” - Jennifer Jolly Consumer Technology Journalist for The New York Times, USA Today and the Today Show PRO TIP 27 Response: Bridging statement: “I cannot speculate on that…” “That may be true…” “I see your point…” “And what’s most important to know is…” “And what this all means is…” “If we take a look at the bigger picture, …” Lie 21 Forget the mic is on 22 Use jargon 23 Speak negatively about a competitor 24 Say “no comment” 25 “I like to break down the questioner and responder roles. Try and make it like a natural conversation. I want them to feel like we are sitting in my living room over a cup of coffee. You get their most authentic selves that way.” Meredith Sinclair, vlogger, columnist at Chicago Parent and regular contributor to the Today Show PRO TIP 26 “Amplify the publicity you just received. Add a link to the interview on your website, share it in your customer newsletter and display the article or a photo of you being interviewed, in your offices.” Elena Verlee, Award-winning PR influencer and founder of Cross Border Communications, an international PR agency PRO TIP 33 DON’T “Is there anything else I can help with?” “I needed to get back to you about ____, when is your deadline?” “When is the article/show running?” 28 Send a thank you note with any clarifications 29 Get a copy of the article, video or podcast 31 You can ask to correct any factual misinformation 30 Never complain. Things change or get cut as the story takes shape 32 Share it on social media and tag/thank the interviewer “This may not have come across today…” “I may have missed telling you about…” “It might be of interest that…” Thank Y! http://www.statisticbrain.com/fear-of-public-speaking-statistics http://www.orau.gov/cdcynergy/erc/content/activeinformation/resources/Covello_bridging.pdf Brought to you by: Udemy and Elena Verlee, creator of PR in Your Pajamas Sources:

The Ultimate Media Interview Checklist

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MEDIA INTERVIEWC H E C K L I S T

33TIPS

of people suffer from Glossophobia, a fear of public speaking.

KNOW YOUR KEY MESSAGES

“Research the person interviewing you and find mutual points of connection. Ask about their main goal for the interview to let them know how serious you are about making this the best interview possible.”

- Lewis HowesSchool of Greatness Podcaster and contributor

to Forbes and Entrepreneur Magazine

“I use a couple of words for my key points so they trigger the factoid or piece of information and don’t come out sounding contrived or rehearsed. The last thing you want is to sound like you're reading a press release.”

- Lizzie Bermudez Emmy-award winning TV host, online video creator

and contributor to Pop Sugar and ABC-TV Bay Area Life

Practice, practice, practice.

Identify

1 2Clarify the topic Is the interview: on camera,in person,or by phone?

3 Are you the rightspokesperson? 4 Research your

company and competitor news

5 Get familiarwith key trends 6 Develop FAQs and answer

“what do you do?” in a way your grandmacould understand

NEWS

7 8

10 11

12

13

Confirm location,time and date anddon’t miss theinterview!

INTERVIEW

1:00 PM

B E F O R E T H E I N T E R V I E W

PROTIP

9

Size of the overall market

you’re in

Slice of the market you’re

going after

Trends or survey research that give color to the story

Customer demographics

What influences your customer

THE

T�ic

Prepare forthe toughquestions

3 to 5

Have statistics at hand

Use analogieswhenever possible

keymessages “It’s like a …” “It’s like when …” “It’s the next …”

Media interviews are a form ofpublic speaking that makes almost anyspokesperson break into a sweat!

Here areto turn a nervous spokespersoninto a sought-after expert.

D U R I N G T H E I N T E R V I E W

A F T E R T H E I N T E R V I E W

15 16Eliminate distractions:turn off phones, removechange from pockets

17

19

Body language:speak slowly, smile more,make eye contact

If you cannot answer or speculate on a question,give a response with a bridging statement to get back on track

20 Ask the next steps:

Embrace silence:don’t end up saying somethingyou wish you didn’t

18 Short is sweet:don’t talk more than a minutewithout taking a break

PROTIP14

“Never, ever ask if you can review the entire article or edit the article being written about you before publication. That's unethical.”

- Jennifer Jolly Consumer Technology Journalist for The New York Times,

USA Today and the Today Show

PROTIP

27

Response: Bridging statement:“I cannot speculate on that…”

“That may be true…”“I see your point…”

“And what’s most important to know is…” “And what this all means is…” “If we take a look at the bigger picture, …”

Lie 21Forget the mic is on 22Use jargon 23Speak negativelyabout a competitor 24Say “no comment” 25

“I like to break down the questioner and responder roles. Try and make it like a natural conversation. I want them to feel like we are sitting in my living room over a cup of coffee. You get their most authentic selves that way.”

Meredith Sinclair,vlogger, columnist at Chicago Parent

and regular contributor to the Today Show

PROTIP

26

“Amplify the publicity you just received. Add a link to the interview on your website, share it in your customer newsletter and display the article or a photo of you being interviewed, in your offices.”

Elena Verlee,Award-winning PR influencer and founder of Cross Border Communications,

an international PR agency

PROTIP

33

DON’T

“Is there anything elseI can help with?”

“I needed to get backto you about ____,

when is your deadline?”“When is the

article/show running?”

28 Send a thank you notewith any clarifications

29 Get a copy of the article,video or podcast

31 You can ask to correct anyfactual misinformation

30 Never complain.Things change or get cutas the story takes shape

32 Share it on social mediaand tag/thank the interviewer

“This may not have come across today…” “I may have missed telling you about…” “It might be of interest that…”Thank Y�!

http://www.statisticbrain.com/fear-of-public-speaking-statisticshttp://www.orau.gov/cdcynergy/erc/content/activeinformation/resources/Covello_bridging.pdf

Brought to you by:Udemy and Elena Verlee, creator of PR in Your PajamasSources: