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Dan Sodergren's Social Media Training Session. Which trained the Hakim Group in social media marketing and beyond in November 2014.
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Great to be asked back.
Here are the notes for the attendees.
Dan Sodergren Presents
Social media 2.0
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Marketing ALWAYS
changes!
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Now
Marketing is more like…
I know…
But we get new
opportunities!
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Where are you?
Every moment of learning is a process – and so is the
learning of a new set of skills for a company.
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The Hype Cycle.
Everyone goes through it.
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Where are you now?
It’s not about you – it’s about them.
It’s just AIDA under a different name
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Top 100 brands.
However…
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Knowing this what can we
do more? It’s all about our
customers experience. It’s not about us. It’s about them.
How can we make them special?
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21
You do all this as when
you get it right, with
the right customers.
Then you can
really make a difference.
With their “Life Time Value”.
That’s an 70%
increase in profits
If a customer is 10% happier!
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THINK…
Back in the day
Think back in time...
Before last year
Before the I-phone.
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It’s just like the phone
These notes are copyright GMW 2014 © Come and follow us on www.twitter/ukmarketinghelp
These notes are copyright GMW 2014 © Come and follow us on www.twitter/ukmarketinghelp
Social is
part of your shop.
It’s about your FULL
customer experience.
"We believed very early on that people's interaction with the Starbucks experience
was going to determine the success of the brand."
CEO Howard Schultz
The point is..
Now let’s give you some…
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Tools that we use as an
agency – the secrets…
• Key tools we use to measure effectiveness.
• http://socialmention.com See industry info.
• http://www.twitalyzer.com Sees what you mean.
• http://manageflitter.com A lovely free unfollow tool
• We also use:
• Twitter Analytics – a lot as it is now free.
• Tweriod – to see about timing.
• And Buffer App – to help automate the process.
• All I teach in my 1-2-1’s for private businesses with 12 other tools.
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Bonus !
Only for today and as it’s you.
And Imran is very persuasive.
Now you know
how to use it
too
What’s next…?
• This company gives a lot. I can say that.
• Last year you had the hardware.
• And you got some software
• This year it’s the ME ware.
• And some of my time.
• You were at Stage 1. Content creation. Now we move to Stage 2.
• Those of you that are new to the group – will get help on Stage 1.
• Those of you that are “advanced” will get training on Stage 3.
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There is a plan…
Stage 1
Stage 2
Stage 3 Stage 4
YOUR LEARNING JOURNEY
Not a …. In sight…
Because…
Companies must ADAPT.
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If you’re not digital.
Maybe not – but at very least.
If you’re not social …
you are…
How else are you going
to tell your story?
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51
Only three things in life.
And write them down
Now.
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Money
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Time
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Love / Energy.
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You will need to invest
something to win this…
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