The Curious case of Zoe Grace

Saskia Duncan-King, Ellie Cockell, Brito Dos-Reis, Emma Syriopoulou

Film title & logline

The curious case of Zoe GraceAbout a young quirky girl who opens up to a camera in the comfort of her own home about a plan to pursue Calvin Johnson, but her “best friend” gets in the way, and changes the whole thing.

Character InformationZoe Grace- A young 16 year old girl, quirky and

quiet, she likes vlogging her plans of life and feelings that she hides from the outside world, an only child with busy parents.

Calvin Johnson- 16 year old boy, similar character to Zoe but a more closed book.

Charlotte- Zoe’s bestfriend

Synopsis Act 1 ZOE, keeps a ‘video blog’ about her pursuit of the perfect romance,

She’s very enthusiastic about this, until the day comes for day 1 of her plan to happen.

Act 2 Zoe’s best friend, who knows everything about her ‘Plan’ to pursue

a relationship with Calvin, intervenes with this. Jealous, she tries to win Calvin over before Zoe gets a chance too.

Act 3 Everything she imagined to become true before with Calvin, she

imagines now it all happening with her friend, as Zoe stands on the sidelines and watches it all, whilst she creates videos about her angry feelings, but hiding it all when outside of her bedroom.

AudienceOur campaign is aimed at

teens both male and female aged 12-20

We chose this audience as after pearl and dean research into films of a similar kind to ours (Submarine and 500 days of summer), Their film audience was both even boy and girls mostly aged 15-24, this is why we’ve chose to target our audience of a similar age to these films of 12-20.

Marketing campaign ideasA distinct look for characters in both the trailer,

poster and magazine cover, using colours such as blues, yellows, reds and white in their costumes and poster background.

Poster ideas We want both Calvin and Zoe characters in the

poster. Zoe to reveal more through her facial expression

by looking towards him longingly whilst Calvin has blank expression looking straight into the camera.

We liked the thought bubbles used in the ‘500 days of summer’ poster, which helped hint towards the story of the film.