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International TV Trends
Television looking to conquer new horizons
Sahar Baghery Head of International TV Formats and Contents
Julia Espérance International Research Manager
January 15th, 2015
#NOTAFall2014
Index
Migration flows of Creativity
International TV Trends: « The law of attraction », between emotion and
immersion
And tomorrow ? Regions to follow
Basis: 38 territories*, 408 channels mid-August – end of November 2014
September 2014
>2700 New programs
51% Are original productions
*Argentina, Northern Belgium, Southern Belgium, Brazil, Canada, China, Colombia, Denmark, Egypt, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Lebanon, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Quebec, Romania, Russia, South Africa, South Korea, Spain, Sweden, Turkey, United Kingdom, Ukraine, United Arab Emirates, United States (Networks), United States (Cable), Venezuela
57%
60%
37%
19%
2%
2%
24%
38%
61%
Créations Originales Adaptations Imports
FICTION
(38%)
FACTUAL
(39%)
ENTERTAINMENT
(23%)
-4 pts original productions
+5 pts import of foreign programs
Vs. September 2013*
*Basis: 31 territories**, 292 channels , mid-August – end of November 2013 and 2014
**Argentina, Northern Belgium, Southern Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Poland, Portugal, Quebec, Russia South Africa, South Korea, Spain, Sweden, Turkey, United Kingdom, Ukraine, United States (Networks), United States (Cable), Venezuela
Source: Eurodata TV Worldwide / NOTA
Migration flows of Creativity
Less risk-taking actions in the creation of new concepts
ENTERTAINMENT
On average 95%
Of launched entertainment programs are
original productions
Beat it
3 Meals a Day
Talpa Global
CJ E&M
FACTUAL
>80% Of new programs
are original productions
Planet Ice
Cats Uncovered
Zodiak Rights
BBC Worldwide
FICTION
>90 % Of new fiction programs
are original productions
Stormy Woman Everest
The Seeds of Revenge
MBC C&I Ashutosh Gowariker Productions
Global Agency
Source: Eurodata TV Worldwide / NOTA
Migration flows of Creativity
… Despite all, still a very prolific inspiration
Entertainment
Fiction
Factual
Imports
Exports
Intra-zone
* Argentina, Northern Belgium, Southern Belgium, Brazil, Canada, China, Colombia, Denmark, Egypt, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Lebanon, Mexico, Netherlands, New Zealand, Norway, Poland Portugal, Quebec, Romania, Russia, South Africa, South Korea, Spain, Sweden, Turkey, United Kingdom, Ukraine, United Arab Emirates, United States (Networks), United States (Cable), Venezuela
Basis: 38 territories*, 408 channels mid-August – end of November 2014
Source: Eurodata TV Worldwide / NOTA
Migration flows of Creativity
A creativity wave Worldwide
20%
40%
>35%
>50% (USA)
30%
North America
Latin America
Europe
Middle East
Oceania
75%
60%
80%
35%
75%
6%
>25% (Oceania)
Asia >95%
* Argentina, Northern Belgium, Southern Belgium, Brazil, Canada, China, Colombia, Denmark, Egypt, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Lebanon, Mexico, Netherlands, New Zealand, Norway, Poland Portugal, Quebec, Romania, Russia, South Africa, South Korea, Spain, Sweden, Turkey, United Kingdom, Ukraine, United Arab Emirates, United States (Networks), United States (Cable), Venezuela
Basis: 38 territories*, 408 channels mid-August – end of November 2014
Source: Eurodata TV Worldwide / NOTA
Migration flows of Creativity
A creativity wave in Europe
Entertainment
Fiction
Factual
Imports
Exports
Intra-zone
25% (USA)
>90% Russian exports
10%
>25% (USA)
Scandinavia
Western Europe Eastern
Europe
15% >20%
>60%
70%
85%
International TV Trends: « The law of attraction », between emotion and immersion
« Between reality and fantasy » : the technological shift of the documentary genre
Source: Eurodata TV Worldwide / Audience measurement partners
The Polar Sea 360°
Primitive Entertainment / Arte / TVO / Bell Fund / Deep Inc
A Night on Earth
Entertainment One
BBC Worldwide
x2 vs. Time Slot
Premiere /France 5 Individuals 4+
International TV Trends: « The law of attraction », between emotion and immersion
«Family matters » : the clash of generations
Caracol International Televisa International
Tied to Mom
Armoza Formats
Source: Eurodata TV Worldwide / Audience measurement partners
50 Ways to Kill Your Mammy
Sky Vision
x3 vs. Time Slot
Season 1 Age 4-15
SaaiBaba Productions
Family Antakshari
International TV Trends: « The law of attraction », between emotion and immersion
« Back to the future » : capitalization on successful formats
Endemol Worldwide Distribution
Banijay International
Zodiak Media
Source: Eurodata TV Worldwide / Audience measurement partners
Fremantle Media
International TV Trends: « The law of attraction », between emotion and immersion
« The parallel worlds »: betting on the fan zone
Better Call Saul
CBS Television Distribution
AMC Network Sony Pictures Television CBS Studios International Global Agency
Source: Eurodata TV Worldwide / Audience measurement partners
Entertainment One
x2.2 vs. Case Season 1
Age 16-34 ITV Global Entertainment
Jordskott
International TV Trends: « The law of attraction », between emotion and immersion
«Touch of Evil » : the series that jolt us
An Bronntanas
Catching Milat
Fortitude
De facto films / ROSG films
Source: Eurodata TV Worldwide / Audience measurement partners
Shine International
Sky Vision
Fortitude
x6 vs. Time Slot Release
Age 15-34
And tomorrow? Regions to follow
The boom and deployment of Latin narconovelas
The Lord of Skies
Telemundo Internacional
Sony Pictures Television/Televisa International
Telemundo Internacional
Telemundo Internacional
Telemundo Internacional
Gaumont International Television
Narcos
Remake
Source: Eurodata TV Worldwide / Audience measurement partners
Asia South America
And tomorrow? Regions to follow
The “Korean wave” out to conquer the world
Bon Factory
Zhejiang Sat (浙江卫视) / Seoul Broadcasting System
Korean Broadcasting System Logos Film
Europe
CJ E&M Corporation
USA
CJ E&M Corporation
Middle East
Hwa&Dam Pictures / DramaFever
The Heirs Autumn in my Heart
The Genius Game
DramaFever / Korean Broadcasting System
Challenges and priorities in the African audiovisual sector
Africa
Boom
DTT Migration
Digital Francophone
Competition Creation
Training Talents
Dynamism
Content
Local
Impulsion
Positive
culture
Development
Partnership Takeover
Strategy
Internal
Valorization
Market
Platform
SVOD
Explosion Actors
Video Funding
Investment
Streaming
And tomorrow? Regions to follow
Audiences Scheduled
Measurement
Survey
Audimetrics
SMS
Poll
Research
Field
Development
Face to face
And tomorrow? Regions to follow
Ma Grande Famille
C’est la vie The Story of My Life
A cosmopolitan, dynamic and positive Africa
Source: Eurodata TV Worldwide / Audience measurement partners
Fremantle Media
Intervilles
RTI/Mistral Production
Desperate Housewives Africa
Ebony Life/Disney Media Distribution
Côte Ouest
Rush
An African City
Galaxie Presse/ Groupe Jeune Afrique Diaspora Dreams
* Countries without audience.
Argentina*
Australia
Belgium (North/South)
Brazil*
Canada/ Quebec
China
Colombia* France
Denmark
Egypt
Finland Germany
India*
Ireland
Israel
Italy
Japan
Lebanon*
Mexico*
Netherlands
New Zealand
Norway
Poland
Portugal
Romania
Russia
South Africa
South Korea
Spain
Sweden
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Venezuela
Chili*
Saudi Arabia Singapore
41 territories
10 new
countries
Nigeria, Ivory Coast, Kenya
2014
2015
In conclusion
Facing the competition: the path of caution
TV contents , the vehicles of international flow
Emotion : a powerful editorial driver
Gather generations around family values
The séries noires that jolt and prompt debates
Expanded environment + New dynamic areas = new opportunities
The revival of documentary thanks to new image technologies
A capitalization on past successes
The revival in the local trends
Futur Eurodata TV interventions
“One Television Year in the World” Conference
[email protected] [email protected] [email protected]
Realscreen Washington January 27-30 [email protected]
IBC Content Dubai January 20-22
NATPE Miami January 20-22 [email protected]
EGTA Vienna Janvier 29
January–February
European Film Market Berlin February 8 to 13
April 2
The Walking Dead (USA – AMC)
« The parallel worlds » betting on the fan zone
Average performance vs. Time Slot Season 5 first part – Sept Oct 2014 Market Share % Individuals 18 - 34
x16 Vs.
Time Slot
Breaking Bad (USA – AMC)
Average performance vs. Time Slot Season 5 EP16 (Last episode of the series) Sept 2013 Market Share % Individuals 18 - 34
x19 Vs.
Time Slot