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THE RISE OF ALGORITHMS:Their Future Impact on Consumer Insight
STEPHEN CANDELMO | SYNAPSIFY, INC. | CEO
RISE OF ALGORITHMS
AGENDA
• Introduction• Algorithms 101• Current Uses and Industries• Marketing and Voice of Customer Insight• What Does the Future Hold?• Key Take Aways• Q&A
RISE OF ALGORITHMS
INTRODUCTION
• CEO and Co-Founder • CEO and Co-Founder• Corporate Technology Attorney• Member of WOMMA Legal Committee
WHAT IS AN ALGORITHM
SET OF RULES“IF X, THEN Y”
ALAN TURING
Source: 2012 UC Berkeley
MOORE’S LAW AND GROWTH OF DATA
Source: Yankee Group
CLOUD COMPUTING: ACCESS AND AFFORDABILITY
SMARTPHONES: EXPLOSION
SOURCE: FORBES
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THE RISE OF MACHINESRISE OF MACHINES
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THE RISE OF MACHINES
CURRENT USES
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THE RISE OF MACHINES
CURRENT USESSENTIMENT
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THE RISE OF MACHINES
TAGGINGS
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THE RISE OF MACHINES
CURRENT USESTOPICS AND ENTITIES
CLUSTERING
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THE RISE OF MACHINES
CURRENT USESINFLUENCERS
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THE RISE OF MACHINES
CURRENT USES
THERE IS MORE TO DISCOVER…
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THE RISE OF MACHINES
CURRENT USESFUTURE USES
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THE RISE OF MACHINES
CURRENT USESI SEE ROI IN YOUR FUTURE…
“I INTEND TO LIVE FOREVER, OR DIE TRYING”
GROUCHO MARX
GROUCHO MARX
CONSUMERS THAT FLOCK TOGETHER…
GROUCHO MARX
CONSUMERS THAT FLOCK TOGETHER…EMOTIONS ARE A RAINBOWOF COLORS…
GROUCHO MARX
CONSUMERS THAT FLOCK TOGETHER…
PSYCHOGRAPHICS
GROUCHO MARX
CONSUMERS THAT FLOCK TOGETHER…QUALITY MATTERS
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THE RISE OF MACHINES
CURRENT USESMORE ACCURATE MONITORINGMESSAGING AND TARGETING
THE RISE OF MACHINES
CURRENT USESMORE ACCURATE MESSAGINGAND TARGETINGACTIONABLE RECOMMENDATIONS
THE RISE OF MACHINES
CURRENT USESMORE ACCURATE MESSAGINGAND TARGETING
COLLECTIVE KNOWLEDGE
COLLECTIVE KNOWLEDGE
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THE RISE OF MACHINES
CURRENT USES
THE RISE OF MACHINES
CURRENT USESHUMAN JUDGMENT ESSENTIAL…WILL ALWAYS BE ABOUT BALANCE…
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THE RISE OF MACHINES
CURRENT USESHUMAN JUDGMENT ESSENTIAL…
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THE RISE OF MACHINES
CURRENT USES
TAKE AWAYS
RISE OF ALGORITHMS
TAKE AWAYS
• Algorithms Are All Around Us• Big Data and Computational Power Driving Innovation• Current Uses…Only the Beginning• The Future is Bright
– More accurate measurement, messaging and consumer insight
– Predictive outcomes and recommendations• Human Involvement is Still Essential
