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PITCHING: BASICS, TIPS&TRICKS. > by Oksana Krykun

[Speak2me] Pitching: basics, tips&tricks

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PITCHING: BASICS, TIPS&TRICKS.> by Oksana Krykun

Oksana Krykun4 yrs TEDx experienceCo-founder @Speak2me projectMentor @1991 incubator_____________________________

About 10 yrs of total presentation experience

What is “pitch*”?> the quality of a sound governed by the rate of vibrations producing it; the degree of highness or lowness of a tone.

> throw (the ball) for the batter to try to hit.

*Google Translate

30 seconds rule

Types of pitch> 5-30 sec

> 2-5 min

> 7 min

PITCHING | BASICS.

PROBLEM > SOLUTION > COST .

Goal.

Idea.

Start with “why”.

Audience.

Content.

Story.

Tell a story about client`s...

... business and your solution.

... customers and your solution.

... dream and your solution.

+ mind the context.You are the first to present. the last to present. speaking after lunch. speaking in the evening.

Elevator: you

Slow elevator: you, maybe something to show from your pockets.

Lunch: you , maybe something to show, napkins to draw on, alcohol

Conference room meeting: laptop, slides, handout

Executive review: laptop, slides, handout, yes-men

Context | Premises:

BASICS | SUMMARY: A pitch should have an aim

A pitch should have the main idea

Know your audience

Develop content

Tell a story

Consider context

TCD IKEA pitch example

PITCHING | TIPS.

PROBLEM > SOLUTION > COST .

Pitch canvas | Canvanizer

> Engage your audience into a story

> Tell your personal story

> Create tension

> Make your examples “alive”

> Don`t tell it - show it!

> STAR moment

> Positive ending

Prepare yourself for negotiations. Know your BATNA.

No professional jargon.

Talk about benefits for audience from your solution.

Be specific*. Even in numbers.

*From psychology

Keep it short: 10-15 min.

Use “You” instead of “We”.

Define next steps.

PITCHING | TRICKS.

To read/watch:

• ted.com

• Nancy Duarte: The secret structure of great talks

• Succes framework

• Death by power point by Kapterev

• Masterstvo prezentazii by Kapterev

• TED on slide decks

• Facebook: Speak2me

Facebook: Aksena Krykun

Email: [email protected]