Social Innovation and Collaborative Design

A do-it yourself approach to improved community results

Maksym Klyuchar, UNDP Ukraine

Themes for discussion

• Social innovation and co-design: introduction• Let’s cheat!• Nuts, bolts and sketches for design

(1) Social Innovation

• Innovation = new for this situation, location or application. Think Home Grown Initiatives.

• Social dimension is key: by the people for the people

• Not necessarily digital• Sometimes discover the new in the old =>

like… inventing the wheel!

(1) Social Innovation

Benefits• Social innovator (opportunities to build skills,

“warm glow”, funds from monetization if built properly)

• Community (better services or experiences, feeling of purpose, stronger social fabric)

• Government (efficient utilization of resources, sharing responsibility, image booster)

• Businesses (new markets, public-private partnerships, devoted clientele)

(1) Collaborative Design

• One of the ways to engage in social innovation• Joining efforts of government, civil society,

citizens, businesses to jointly come up with the best solution to a problem

(1) Social innovation – some basics

• A good itch to scratch – you know best where your shoe hurts you most

(1) Social innovation – some basics

• Cheat! This helps ideas spread across borders

(1) Social innovation – some basics

• Define your audience and zoom in

(1) Social innovation – some basics

• Run “grandma tests” and “elevator pitches”. Refine your idea by practicing. Value feedback

(1) Social innovation – some basics

• Turn to the citizen-experts

(1) Social innovation – some basics

• Think steps ahead

(1) Social innovation – some basics

• Please… Please? Please!!!• Bear in mind your users… Their behavior, likes

and dislikes, as well as communication modes (do they actually read the newspaper that you advertised in?)

(2) Let’s cheat!

• Mapping

(2) Let’s cheat!

• Crowd-funding / crowd-resourcing

(2) Let’s cheat!

• “Fix My Street”

(2) Let’s cheat!

• Access to information

(2) Let’s cheat!

• Services or service improvement

(2) Let’s cheat!

• SMS polling

(2) Let’s cheat!

• No matter the tool, remember the “itch”. It determines success

• Remember the wheel? New in the old.• Think in terms of “by the people for the people”.

This is best described by principles of human-centered design

(3) Nuts, bolts and sketches for design

• Toolkits and toolsets

http://www.designkit.org/ http://diytoolkit.org/

(3) Nuts, bolts and sketches for design

ProblemDefinition

(3) Nuts, bolts and sketches for design

Target Group

(3) Nuts, bolts and sketches for design

ExperienceTour /ServiceSafari

(3) Nuts, bolts and sketches for design

Fast IdeaGenerator

(3) Nuts, bolts and sketches for design

Theory ofChange

(3) Nuts, bolts and sketches for design

PrototypeTestingPlan

(3) Nuts, bolts and sketches for design

BusinessModel Canvas

(3) Nuts, bolts and sketches for design

Scaling Plan

(3) Nuts, bolts and sketches for design

Prototyping / Co-design funnel

(3) Nuts, bolts and sketches for design

Some things to remember1. Focus on the problem, not the product2. Bridge the digital divide3. Don’t pitch, prototype4. Make space and allow ideas to grow – haste

makes waste

All for now

Thank you!