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Join experts from Change Agents Worldwide and Socialcast as we look at the many ways companies are using enterprise social networking to create dynamic ways of working resulting in clear business benefits. Reduce email and meetings Engage executives in conversation with front-line employees Connect employees in different locations to work more effectively together Create a culture of happy, engaged employees
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Social Collaboration for Business Benefit Real Stories, Real Impact
Socialcast and Change Agents Worldwide present a Webinar Learning Series
February 2014 Twitter hashtag: #SCNow
Today’s Speakers
Building on a multi- disciplinary background, as trend spotter, marketer, designer and management consultant, Thierry de Baillon spends most of his time helping organizations to adapt to our world of complexity and uncertainty by fulfilling their customers' needs and by innovating for and with them.
Catherine Shinners, Speaker @catshinners collaboration-incontext.com
The networked economy drives disruptive change and demands more human organizations. Through his blog, board roles and consulting Simon Terry advocates and assists organizations to adapt to this new environment by embracing the chaos of change, and building purpose, leadership, learning and collaboration
Thierry de Baillon, Speaker @tdebaillon debaillon.com
In our networked world we’re more connected to our organizations, society, environment - and each other. Catherine brings her background as a management consultant marketer and technologist, to help organizations and people build new agilities and adaptations to the way they network, learn, lead and create value.
Simon Terry, Speaker @simongterry simonterry.tumblr.com
Our conversation today • New workplace dynamics
More complex, interdependent, changing and digital
• Real stories Social capabilities benefitting companies
• Where you begin Solving strategic problems with collaboration
Workplace web
• Growing knowledge work complexity
• Rapidly changing environments
• Geo-dispersed teams • Dynamic, shifting roles • Workers engage with
10-20 people/day • Network behaviors,
digital skills
New performance perspectives
• Empower frontline
decision-making • Foster direct engagement
for alignment, continuous improvement, innovation
• Create environment for adaptability to change, collaborative work
Working social
Case Study I Navigating the enterprise
Click here to see this webinar live
Complex work process
● Cross organizational ● Email driven workflows ● Fractured communication
threads ● Project artifacts not in flow ● Versioning-quality control ● High value meeting time for
status, issues tracking ● Continuous improvement
hampered by buried knowledge
Simplified with social
● Transparent, persistent thread of work dialogue
● Documents in current context
● Visible problem solving ● People to people; people to
content ● Conversation becomes a
knowledge base
Case study II Using Enterprise Social Networking to harness peer to peer communication and sharing of practices
One-way communication and knowledge flows
● heterogeneous culture ● disconnect between main office and stores ● sporadic corporate communication ● “best” practices rule
Toward a truly distributed model
● Peer-to-peer communication: ○ enables trusted relationships ○ leverage lively communication
● Horizontal and vertical knowledge flows ○ allows integration of local cultures
and sharing of good practices ○ reconnects headquarters with what
is really happening
Case study III
Using Enterprise Social Networking to accelerate diffusion of knowledge and leverage innovation in a regulated industry
Living in a realm of linearity
● linear and sequential communication ● knowledge diffusion as a dropper ● experts are experts ● lengthy processes generate frustration
Greeting the feedback loop
● building a common language through collaborative learning
● asking questions is the new normal ● communication happens in the flow ● accelerated communication and training
continuous processes ● feedback from stakeholders allows for more
customer-centricity and drives innovation
Case Study IV Strategy alignment story
“Culture eats strategy for breakfast.” Peter Drucker
Moving Beyond The Strategy Cascade
Discovering the power of conversation
● Organization in one conversation
● Queries addressed ● Led by management ● Open to other leaders ● Sharing Stories
Social collaboration magnifies culture
● Leadership visibility ● Visible Role Models
● Discover Champions
● Conversations Endure
We used social collaboration
● Global team with client engaged in the development
● 2-way conversations drive deep engagement
● Transparency of work and conversations
● Knowledge built together through conversations & queries
● Working asynchronously ● Shifting leadership roles as
required ● Coordinating and problem
solving collectively
What does this mean for you?
● Needs to be fitted to you ● Try one and get the
benefits of others ● What collaboration
problem matters most for your strategy?
Taking Action ● Choose a use case that aligns with your strategic goals
● Find an existing community that would benefit from that use case
● Sign up for a free trial and run a pilot with that initial community.
● Attend the next Socialcast webinar to learn more about setting policies, launching and winning adoption
Click here to see this webinar live
View all available Socialcast webinars at www.socialcast.com/webinars
Credits Cast
First Speaker, a Learner, a Leader, a Human, a Solo Change Agent…...….. Catherine Shinners Second Speaker, Entrepreneurial Leader, Solo Change Agent................................. Simon Terry Third Speaker, Trend Spotter Extraordinaire, Solo Change Agent………...……Thierry de Baillon
Crew Sponsor, VP Marketing, Socialcast……………………………......…..………..Joan Bodensteiner Visual Lametta, Change Agents Worldwide…………………….....……....…...…...Joachim Stroh
Image Credits Cover and Q&A……...……………………………..………..………..Kenny Random, Street Artist Network Graph………………………………………..……………………………..…LinkedIn Maps Peter Drucker…………………………………………..………………………The Drucker Institute Wire Art………………………………………………………………………………………….. Etsy Coworking Space………………………………………………………………………....Zonaspace Crowd………………………………………………………………...………………….Wayne Large Silo…………………………...……………..……………………………………...……...Ad Majorem Tailor………………………………………………………… ….Titiana Cueva, The Clothing Menu Social Collaboration graphic…………………………………………...Rick Falkvinge, Swarmwise Workflow Cartoon……………………….…………………………………………………….....Geoff Software Cartoon……………………….………………………………………………………...Hugh Seagulls …………………………………………………………...…………Sandas04, deviantART Other images…………………………………………………………………… …...StockBytes, E+
All CAWW slides are licensed under share-friendly Creative Commons BY 4.0 (i.e., "use at will").
www.changeagentsworldwide.com