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Intro from the group
What is SLiM DIGITAL all about
The Seven Reasons
What does each platform offer
When and what to share
Some hints and tips for Business
The Most Important Question?!
1. Social media is great, but it is not for my industry
2. I don't have the right content for social media
3. We do not have the capacity/manpower/money for social media
4. Social media marketing is just a passing hype
5. My clients and business partners do not want to communicate professionally using social media
6. We are too old to use computer gaming, chattinga and tweeting
7. We tried Facebook for few weeks but the response was low
80/20 Rule
• Branding - Be known as a Digital and Innovative Company
• HR - Attract top employees who are Gen X and Gen Y and are very active on Social Media
• Share your Voice - you can’t do that with Print - it costs too much.
• Be Relevant.
1. Still Number 1!2. Your clients are using it.3. Influence may be waning4. Ensure you are active on more than FB
Pros Cons
1. Great for B2B2. For those that don’t want photos of cats and dogs3. Growing rapidly; Goal is to have every employee in the world on it4. Linked to Twitter5. Your personal profile is just as much a part of your business
Pros Cons
1. The adults are taking over - Boomers are the fastest Growing Demographic on Twitter!
2. Great for receiving News3. Used widely in the US
Pros Cons
1. Linked to Twitter and Facebook
2. Used widely in Australia by young people
3. People moving from FB to Instagram & from Instagram to Snapchat
4. Linked to Facebook and Twitter
Pros Cons
1. The Google version of Facebook
2. Used widely in Asiaand the US
3. Linked to YouTube
4. Might not last past 2016
1. Adult version of Instagram
2. Increase in Male users from
20-40% in 18 months
3. Food is the top category - 57%
4. Not a lot of Social Interaction
5. Opportunity to be a content
creator.
6. Other categories: fashion,
photographs, designs, art etc.
• 2-5 x day
• News Articles, photos from Instagram, blog links, retweet, favourite
• 3 x per week
• News Articles, photos, blogs
• Interesting and engaging content
• 2-5 x per week
• News Articles, blogs and interactions
with other people’s posts
• High quality only
• No dogs, cats, or kids
• 1-2 x per day
• Engaging photos and visual content
Aaron’s Hints and Tips
1. CONTENT is KING (Content Marketing)
2. Like and follow (interact)
3. Experiment
4. Use pictures
5. Get a scheduling tool like Buffer
6. Be professional even on Twitter and Instagram
7. Analyse