Job descriptions of a news website

Supplement to the updated Exhibit 41.0 The New Times Weekly of 16 Pages

Published in the book New Times: Making a Professional Newspaper in an Emerging Democracy

by Tatiana Repkova

Web Strategist

Chief Technology Officer

Chief Internet Officer

Chief Digital Officer

Vice President

Function: Provides for the long term planning for a web site to make sure that the web

efforts are aligned with overall organizational goals, and to emphasize the planning

required to develop complex systems. ……………………………………………………………………………………………………………………………………………………..

1. Leads the development of knowledge management tools and infrastructure that will provide access

to organization’s knowledge resources to customers and staff.

2. Leads the development and implementation of a strategic plan for organization’s web sites.

Includes consulting with staff and leadership to assess needs and develop plans.

3. Develops functional specifications for web-related projects. Manages request for proposal process,

vendor selection and management for these projects.

4. Ensures that web site content and online communities are developed and supported according to

organization’s strategic objectives.

5. Liaisons with all staff units in order to effectively plan and support web-based services related to

their goals and objectives.

6. Markets the web site to customers and relevant segments of the public.

7. Plans how to align the web site with corporate objectives.

8. Must understand the direction and strategy of the company, and know how to use the web to meet

those needs.

9. Proposes prioritization of projects.

10. Lists future technologies to be aware of.

11. Acts as a program manager, managing ongoing projects, teams, and resources (profit and loss).

12. Provides for measurement of the return on investment.

13. Supervises the performance of project managers, their technical teams, as well as technical teams

reporting directly to the web Strategist.

14. Deals with internal business stakeholders, their management, and spend time managing

relationships and deliveries from vendors.

15. Reports to a senior rank in marketing (or sometimes engineering or IT). Based on:

http://www.highcontext.com/resources/web-job-descriptions/

http://www.web-strategist.com/blog/2008/05/17/what-is-a-web-strategist/

© 2009 Tatiana Repkova