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http://elke-fleing.de
Rock your PitchBlow your
audience away with a stunning pitch deck
© Elke Fleing . http://elke-fleing.de
http://elke-fleing.de
Reasons and Purposes for Startups to Pitch
Awards, Competetions:Win prizes and incentives
Financing rounds:Impress investors
Conferences and other events:Generate brand awareness and trust
Customer presentations:Increase revenue and profit
http://elke-fleing.de
1st benefit: Self-made Workshop for a Brilliant Positioning
Creating your pitch deck means
Encapsulating all important information about your product
Answering all important questions in advance
To define your position in the market is essential for your success in general
http://elke-fleing.de
2nd benefit: High-Profile in Relevant Media
Media and journalists are very important influencers
They write about startups participating in or winning awards.
Journalists are very well connected and are able to connect startups to important contacts
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3rd benefit: Attention and Trust
Use media to attract the attention of potential customers
Winning awards builds trust with potential customers and other stakeholders
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4th benefit: Building your Employer Brand
PR of the awards that you win generates attention and trust of qualified potential employees
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5th benefit: Free Entrance to Exciting Events
As a participant of an award or as a speaker you get free entrance to exciting events, where you, learn through the
pitches of your competitors
get in touch with many influential people
practice presenting your pitch
http://elke-fleing.de
How to Create a Stunning Pitch Deck: First Things First
Sketch your concept physically – with pen and paper!
Use text, pics, charts, and videos
Prune, add, optimize content, and visualizations
…presenting your pitchand managing your presentation-time
1st CreateContent
2nd Createstunning slides
3rd Edit pitch deck
4th Practice
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Some Important Basics for Creating Slides
Don't use the same pitchdeck for live- and for sent-only presentations. Never ever. In live presentations verbally explain in more detail, keep the slides as simple as possible.
Each slide – one central idea. Next central idea next slide.
Visualization rules: use pictures, graphics, icons, simple (!) charts, videos… to emphasize your central idea.
As little text as possible. There's always a way to say things simpler.
KISS-Principle
Keep it
simple
and stupid
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Will you Present your Pitch Deck Live?
Live-pitches with your spoken 'soundtrack' need much less text explanations than sent-only pitchdecks eg. if you send your pitch to an investor or to apply for an award.
Address people in the last rows of bigger audiences… Choose easily readable fonts in as big a size
as possible. For live presentations with a bigger audience don't choose font-sizes smaller than 20 pt.
Choose high-contrast coloration for your pitchdeck.
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Your Rockin' Pitch DeckChallenge: Choose the right
slides put them in the
right order
to tell an exciting and coherent story
The following slides include the most relevant topics of a pitch deck.Choose those for your pitch which best fit your intention, your product, and your individual audience.
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Name of your Startup
Your Logo
Name and function of the
speakerTagline, shortest description, slogan
e. g. Airbnb for petsthe worlds most simple serverTHE Software for Real Estate agents
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Your Mission, your 'Why'
Think big, when you think about your 'why'.
The level 'save the world' is big enough.
You need a mission, a credo, to create evangelists instead of customers.
Every entrepreneur must watch this video again and again: Simon Sineks exciting TEDTalk How great leaders inspire action
People don't buy what you do, but why you do it.
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Customer Pains
Describe customer pains vividly and concretely
use examples or cases that fit to your customer's – or audience's – world of experience.
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Gain Creators and Solutions
How do you solve your customer's problems? Explain it simply, short and catchy.
Mention the most important benefits your product creates for your customers
NO feature-lists, no technical details.
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Your Product / Service
Keep it clear simple plain vivid metaphorical shortNO tech-slang
The most important benefits and features from a customer's point of view
For customer pitches, or in other pitches where time allows:A simple video that explains your product helps to understand how it works
http://elke-fleing.de
Emphasize Exciting Key Aspects for THIS Audience
Investors Scalability? Promising business model? Proof of concept?
CustomersPains and pain releasers? Gains and gain creators?
AwardsFocus depends on award-focus: innovative elements? Business model?...
Culture and nationality of the audience:Language, tonality, contentual and emotional key aspects, kind of humor...
Crowdfunding InvestorsAddress them more as customers than as investors
This slide MUST be created individually for each pitch
You have to anticipate needs and wishes of THIS special audience in advance
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Unique Selling Proposition (USP)
In which aspects does your product differ from those of your competitors?
Why should customers buy your product instead of those of your competitors?
How is your product unique: better, the first, the biggest, the only one…
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Competitors Mention direct
and indirect competitors
Prove that you did your homework in your market analysis
Be credible and mention the advantages of competitor's products
But most important: Demonstrate all the aspects where your product is the best choice of all.
Stunning design is possible via a table with checkmarks and minus signs or via a space matrix
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Targetgroups and Market
For whom do you develop your product? Targetgroup is never 'everybody'.
How big is your potential market?
Divide your market into countries where you want to start, and where you want to expand to later.
Cite the sources of your figures. You will create trust, if your figures are accurate.
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Business Model and Scalability
How do you earn money?
If there are various ways, mention them all.
Especially important for investors: How and how fast can your startup grow – horizontal and /or vertical?
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Finances How much money
have you invested in your startup?
How much has anybody else invested?
Mention your investors and supporters you have already won.
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Proof of Concept
Have you already proven that your product earns money, and generates customers/users?
How many customers/users in what time?
How much revenue have you already generated?
Have you already reached the break even point, is there already profit?
Do you have testimonials from satisfied customers/users? Let them speak in their own words - that creates trust.
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Roadmap: Goals and Milestones
How do you estimate growth in the future?
What are your next milestones in product development?
What are your next business goals?
Stay realistic – be credible!Quote of a judge at an award: "I always wonder, if there's a very steep growth curve in a pitch deck – increasing dynamically exactly from point NOW".
Design your roadmap with timelines or attractive tables. It's important to present these figures in an elegant way.
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Marketing and Sales, Growth
What did you do and what will you do to establish your product and to generate customers?
http://elke-fleing.de
Team and Supporters The team is one of
the chief factors for the success of a startup.
So it's really important to introduce the founder(s) and important team-members with their functions and stunning skills.
Include cool pics of any team member
If you haven't mentioned the investors and supporters already, place them here.
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Contact
Names and all contact details of any relevant person in your startup
Post address Blog URL URLs of social web accounts Phone numbers
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Photo credits Shutterstock, Success (109553405) Shutterstock, Cornucopia (316778663) Shutterstock, Mountaintop (247249990) Shutterstock, Media attention (139026683) Shutterstock, Managing risk (121492783) Shutterstock, Team (157324766) Shutterstock, Big Tree (128009219) Shutterstock, Sunset hand (235594228) Shutterstock, Geese (321321305) Shutterstock, Giraffes (173411585) Shutterstock, Stage (194523587) Shutterstock, Rainbow (274343975) Shutterstock, Hand holding sun (235594228) Shutterstock, Lightning sky (58736224) Shutterstock, Field of daisyes (65690200) Shutterstock, Product (258646610) Shutterstock, Shell with a pearl inside
(79303801) Shutterstock, Elephants jousting (133421078) Shutterstock, Market (224466589) Shutterstock, Glass building (317253752) Shutterstock, Seeding (75850996) Shutterstock, Profit (206124703) Shutterstock, Road (242198113) Shutterstock, Ladder (51288553) Shutterstock, Winners team (157324766) Shutterstock, Message in a bottle
(300268400) Shutterstock, Thanks (35899732)
Thanks!
And: let's keep in touch
elke-fleing.de
@ElkeFleing
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