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Rethinking the Social Business
Alan Pelz-Sharpe – Research Director Social Business
Founded in 1999, HQ in New York Owner operated 300+ staff globally 1500+ client organizations served 16,000 end users touched per year Syndicated research, professional
services, advisory, affiliation, events Users, vendors, financiers, service firms Globally available, local focus
Began career in Document Management in 1990 Former Partner at Real Story Group, VP at Ovum & Consulting Director at Wipro. Currently Research Director for Social Business at the 451 Research.
Recent 451 Reports:
The repositioning of enterprise social networks
Enterprise challenge of secure document collaboration
The socialization of the collaborative enterprise.
The Social Enterprise: Defining the Future of Collaborative Business?
Agenda
• Fragmentation• Systems of Record & Engagement• Mechanistic versus Organic• The Pace of Change
• aka some bar & pie charts• Winners versus Losers• Key Takeaway
The Digital Infrastructure
SocialBusiness
BYODDevice
BYOAApplication
BYOEEmployee
BYOPProcess
Changing Dynamics
Compliant
Anyone
Anytime
Anywhere
Anything
Challenges of Social Business
Compliant
Anyone
Anytime
Anywhere
Anything
• Data• Documents• Applications• Tasks• Processes• Communications
Challenges of Social Business
Compliant
Anyone
Anytime
Anywhere
Anything
• Device• Geo
Location• Application/
Platform
Challenges of Social Business
Compliant
Anyone
Anytime
Anywhere
Anything
• On or Offline• Push or Pull• Wired/
Wireless
Challenges of Social Business
Compliant
Anyone
Anytime
Anywhere
Anything
• Employees• Customers• Partners• Teams• Prospects• Crowd
Challenges of Social Business
Social Business
Compliant
Anyone
Anytime
Anywhere
Anything
• Privacy• Regulatory• Appropriate• Auditable• Legal
Challenges of Social Business
What do we do on the move?
Corporat
e eMail
Reporti
ng Dash
boards
Collaborati
onCRM ER
P
Instant M
essag
ing
Producti
vity A
pps
Socia
l Netw
orking
Time T
rackin
g
Trave
l Man
agem
ent
0%
10%
20%
30%
40%
50%
60%
70%
80%
Corporate Mobile Applications
©451 Research 2014
Today’s tactical market drivers - FSS
13%
4%
3%
65%
15%
Currently UsingPlan to in next 6 MonthsPlan to More than 6 monthsNo plansDon't Know
©451 Research 2014
Today’s tactical market drivers - Cloud
38%
19%
26%
17%
External Cloud Only
On Premise Only
Hybrid
Don't Know©451 Research 2014
Growing challenges & Layers
• Many applications• Some on premises –
some in the cloud• Data & Unstructured
Content• All stored in silo live
environments• Redefined Shadow IT• Majority of data ‘dark’• Increasing volume of
‘zombie’ applications
Business
People
Process
Technology
Fundamentals Modern Business
SocialBusiness
Organic
Control
Mechanistic
Dynamics of Modern Business
Priorities
Invest in people, process and then technology
Secret fact; you can do much, with little…..
Question
“…We have identified around 20,000 consumer style file sharing accounts active in our business…… how do we stop that?...”
Winners versus Losers• Data and traffic volumes are overwhelming – winners only manage
essentials, don’t be a hoarder – Focus on IT efficiency• Algorithms only tell us so much – winners invest in smart people to use,
interpret, interact with and and ask the right questions• BYO everything will be a reality – but not for everything, every time –
there is a time and a place…• Don’t chase fashions – focus on your customers and your
products/services – more people and less technology may be the way forward
• Do watch emerging trends, some (not many) can be truly disruptive• Manage data from creation to destruction – always
