The Respect EffectPromoting Healthy Relationships and

Preventing Teen Dating Violence

This project was supported by Award No. 2012-TA-AX-K059 awarded by the Office on Violence Against Women. The opinion, findings, and conclusions or recommendations expressed in this webinar are those of the author and do not necessarily reflect the view of the Department of Justice.

Eleanor Davis – Futures Without ViolenceLance Shields – Ideas In Digital

We will talk about:

•Teen Engagement around Healthy Relationships & Dating Abuse Prevention•App Creation•Teen-Centered Discovery Process

That's Not CoolThat's Not Cool

That’s Not Cool uses examples of control, pressure, or abuse that occur in the digital world to help teens draw their own line on what is okay, or not okay, in their intimate relationships.

Digital Dating AbuseDigital Dating Abuse

When someone repeatedly controls, pressures, or threatens

someone they’re seeing or dating through their phone or

online.

Three major “infractions”:

• Privacy: Breaking into social networking account

• Pressure: Pressure to share embarrassing or private pictures or videos

• Control: Unwanted and/or repeated calls or text messages

That's Not CoolThat's Not Cool

Guiding QuestionGuiding Question

How can we promote

the positive?

ObjectivesObjectives

• Reclaim the positive energy of the digital

space

• Highlight and amplify actions that promote

healthy, respectful relationships

• Make respect cool

• Define healthy relationship skills

• Build teen leadership

Teen-Centered Design ProcessTeen-Centered Design Process

Discover Ideate Prototype TestSynthesiz

e Design Specify

Workshops 1User ResearchDiscovery Brief

Participatory DesignUX Strategy Brief

Lo / Hi Fi Wireframes

Interactive PrototypesIteration After Testing

Workshop 2Test Concepts

Findings DebriefChoose a Direction

Refine Concept

Design ConceptUI Design

Workshop 3Ideate on Content

Functional Requirements

• Partnered with iiD, a digital agency in SF• Teen workshops at different stages of

design- To better understand digital landscape of teens- To better understand teen relationships- To build something that they are asking for

DiscoveryDiscovery

Workshops:• 87 students total

• 9th and 10th graders

• Younger teens in transition

• Mission High (large, very diverse public school)

• Lick Wilmerding (private school – large arts and tech focus)

Objectives:• Learn more about digital

life• Learn more about

relationship behavior• Get ideas about…

How would teens design this app for themselves

Is it mobile or desktop?

What elements would they include?

What functions would the app have?

WorkshopsWorkshops

• What does a healthy relationship look like?

• Does technology affect your relationships?

• Do you believe the online spaces you inhabit

are respectful or disrespectful?

• Sketch what the app might look like and do.

• What features should this app have?

WorkshopsWorkshops

WorkshopsWorkshops

Photo sharing made positive

An app that encourages you with positive content

Voice recording as a positive mode of communication

Rating system for a way to reinforce positive connection

Other Ideas:•Random acts of kindness•Anonymous Q&A •Advice from Near Peers

Takeaways: What We Learned from TeensTakeaways: What We Learned from Teens

• Instagram is by far the most used app• Anonymity is scary. Real identities make it harder

to be negative because you're held accountable.• The students liked the idea of an app that

encourages them in some way.• Showing or expressing respect is cool.• Technology affects communication in intimate

relationships.

Three Concepts Tested

Concept 1 Concept 2 Concept 3

In a second workshop, we had teens try out concepts as interactive prototypes and asked whether they’d actually want to use them.

This one was the winner!

This one was the winner!

App ConceptApp Concept

After phase 2, one concept (inspired by the students’ ideas) emerged as an almost unanimous favorite.

• This app teaches teens the skills to build and sustain

healthy relationships by empowering them to identify and

practice healthy relationship skills, as well as to

preemptively identify protective factors in their lives.

• Daily challenges game-ify practicing healthy relationship

skills.

• Photo and Storytelling are key.

http://bit.ly/shine-app Prototype:

Daily Challenges as Relationship SkillsDaily Challenges as Relationship Skills

Challenge Categories Example Challenge Ideas from TeensAbility to Compromise / Be Flexible Ask someone where they want to go to lunch and take them there

Being Aware of Others' Emotions (Empathy)

If your friend has a tough day ahead, make them their favorite dessert

Ability to Set Boundaries for Yourself Make a code word for no and use it with friends

Knowing How to Take of Yourself Make a salad with a vegetable of every color of the rainbow

High Self Confidence Start a conversation with someone you've been wanting to meet for a while

Knowing Who to Go to for Help Take a picture whispering a secret to someone you trust

Knowing Where You Feel Safe Post a video of you doing your favorite thing in your favorite place

Ability to Give Compliments or Acknowledgement

Tag someone you think is beautiful in a beautiful photo

Being a Good Listener Find someone that has an interest different than you. Find out why they like it.

Ability to Express Your Feelings Write a poem using a color, your BF/GF's name, an action verb and a feeling.

Respect App - DemoRespect App - Demo

Try the Interactive Demo!http://bit.ly/respect-app

Respect App - DemoRespect App - Demo

Respect AppRespect App

CHALLENGES

The main “Challenges” screen lists daily challenges that teens can click to open and see others’ activity doing the challenge.

Respect AppRespect App

CHALLENGE POSTS

By clicking the “Shine It” button, users can document how they did each challenge. Users can see everyone else’s text, photos and videos that they share on the app.

Respect AppRespect App

CREATE

Users can share their challenge activity by taken a photo or video and writing a message. You can opt-in to sharing on a map, too.

Respect AppRespect App

ACTIVITY (MAP)

The map interface shows the geolocation of recent challenges. When clicked, a colored card shows the poster and challenge, linking to the post detail.

LEADERBOARD

This a gamification element to allow light-weight competition between the most active users. T-shirts, stickers and other That’s Not Cool swag will used as monthly prizes.

Respect AppRespect App

PROFILE

Each user profile shows their real identity, points, number and list of challenges (“shines”) and followers/following. This is where a teen can follow another user.

ConclusionConclusion

What did we learn about digital tool creation,

teen engagement, and violence prevention? • Digital Tool Creation: Gen Z! They use media in

a different way.

• Teen Engagement: Ask them what they want! They know, and will tell you.

• Violence Prevention: Teens are ready to be leaders! Media is a great way to engage and build leadership.

THANK YOU!

edavis@futureswithoutviolence.orglance@ideasindigital.com