PUBLIC SPEAKING

with Joanna PennAuthor, Speaker & Entrepreneur

@ thecreativepenn

For AUTHORS, CREATIVES and other INTROVERTS

Who Am I?

I’m a New York Times and USA Today bestselling author of thrillers on the edge, as well as non-fiction for authors.

Voted one of the Top 10 Blogs of Writers 3 years running , and one of the Top 10 Blogs of Self-Publishers 2012

I’m also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013.

INTROVERSION

“Giving a talk in front of 500 people is less stressful than having to mingle with those

people afterwards.”Carolyn Gregoire, The Huffi ngton Post

August 20, 2013

“…are drawn to the inner world of

thought and feeling, extroverts to the

life of people and activities.

Introverts focus on the meaning they make of the events swirling around them;

extroverts plunge into the events themselves.

Introverts recharge their batteries by

being alone; extroverts need to recharge

when they don’t socialize enough.”Susan Cain,

“Quiet: The Power of Introverts in a World that Won’t Stop Talking”

INTROVERTS

Sharing your message. Helping and inspiring people

It can be personally transformative

A venue for marketing your creative work and

harnessing word-of-mouth marketing

You’ll stand out from the crowded market

Successful creatives have to speak (festivals, conventions, radio, TV, book signings etc.)

Create multiple streams of income

Expenses paid travel

Serendipitous connection with new

opportunities

WHY SPEAK ANYWAY?

TYPES OF SPEAKING

Keynote/Inspirational

Content

Workshop presentation/facilitating

MC/Event chair

Chair of panel or panelist

Reading/performing your own work

DECIDE ON YOUR TOPIC OR NICHE

Start with your expertise and passion

Choose the market that people actually want and will pay for

Look at speakers bureaux and what others are doing

If you are unsure, decide what it is not

Decide on your message

THE EVENT ITSELF

Dress how you want to be perceived

Tailor your material to the specific audience

Manage your energy

Have handouts or workbook ready

Remember, it’s not about you, it’s about the audience

THE SPEAKER’S MINDSET

“Whatever the mind can conceive and believe, it can

achieve.”Napoleon Hill,

Author – Think and Grow Rich

DEAL WITH ANXIETY

Ask yourself why you are afraid/anxious

Keep in mind the goal on the other side of the fear

Be incredibly prepared

GROWING CONFIDENCE

Preparation supports confidence

So does authenticity

Never apologize on stage

Understand that you’ll never be perfect, and that’s OK

Tell your own stories

Your audience wants to see the

real you

You can share your learning and problems

Vulnerability enables the audience to see you as a real person

The truth has credibility

It is possible to be your authentic,

introverted self and still be a public speaker

AUTHENTICITY

GETTING SPEAKING GIGS

Attract attention online (perfect for introverts!)

Volunteer/pitch for free speaking spots

Join a speakers bureaux

MARKETING YOUR SPEAKING BUSINESS

Be useful, helpful and generous

Choose your brand

Have a website with a dedicated speaker’s page

Ensure you have a professional photograph

Promote your speaking to your email list and social media contacts

WHAT TO CHARGE?

Tricky question!

Know your audience

How in-demand are you?

Compare to speakers in your niche

How valuable is the opportunity to you?

WHEN TO SAY NO

Does the opportunity match the reasons you’re speaking?

Is there a fair exchange of value?

Does it fit into your goals?

As creatives in a crowded world, we can no longer sit in our rooms, creating alone, if we want a viable income

YOU CAN DO IT

By adding public speaking to your repertoire, you can share your message and change people’s lives for the better

Available in print and eBook formats.

www.thecreativepenn.com/speakingbook/

WANT MORE?