Product Research - Cadburys Dairy Milk

Cadbury Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in the United Kingdom in 1905.

In 2014, Dairy Milk was ranked the best selling chocolate bar in the UK.

In June 1905 in England, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1914.

Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.

In September 2012, Cadbury made the decision to change the shape of the bar chunks to a more circular shape in order to reduce the weight. The bar had not seen such a significant change in shape since 1905.

Since 2007 Cadbury had a trademark in the United Kingdom for the distinctive purple colour of its chocolate bar wrappers, originally introduced in 1914 as a tribute to Queen Victoria.

Slogan:What would you do for a Dairy Milk?

I have chosen the slogan above to use for my product and advertisement. The idea behind this slogan is to question to audience and have them thinking “what would I do?” How far would different people go in order to get this chocolate bar?