Fakrudin Abu Bakar (CVB130122001)

Muhammad Akram Abdul Rahman (CVB130724370)

Madam Azidatun-Noor Saidin

THE OUTLINE OF REDBULL

ABOUT REDBULL

PRODUCT DETAILS

THE NEGATIVES

THE BENEFITS

THE SUGGESTION

THE INGREDIENTS

About Redbull

Founded by Dietrich Mateschitz (mid 80's) and 1st sold on 1st April 1987

Markets to 165 countries

In 2012 Red Bull employed 8,966

35 BILLIONS cans sold*

25 YEARS of company history*

100% recyclable cans

*Data on 23th Oct 2014 taken from official website

Product Details• An energy drink

• Developed for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed. In short: It vitalizes body and mind.

• The effectiveness has been proven by a large number of scientific studies and is appreciated by many of the world’s top athletes and drivers, opinion-leaders and hard-working people with active lifestyles.

Sucrose & GlucoseDaily diet (Replace sugar)

Alpine Spring WaterWorld’s biggest fresh water; Austria and Switzerland

CaffeineImprove concentration and increase alertness

TaurineHelps to keep up the

body temperature

B-group vitamins

Play a central rolein the brain

Nervous system

The Ingredients

Increases physical endurance

Increases concentration and reaction speed

Improves vigilance

Improves emotional status

Stimulates metabolism

The Benefits

Not good for pregnant women(High caffeine -> Miscarriage)

High levels of caffeine -> dangerous for people with high blood pressure or anxiety disorders (Nordqvist 2014)

Not good when going for bed; Caffeine

The Negatives

On February 14th, 2008:A 15-year-old boy suffered heart palpitations (rapid) in Darlington, UK;Eight cans in a sitting (Harris 2014)

A Brazilian study found that:Those who mix Red Bull with alcohol may be drunker than they think they are (Harris 2014)

Bad News

Make is less sugar MORE!

Boring with honey flavor only! Hope introduce new variety of flavors

The Suggestion

Q&A

ReferrencesRedbull (2014) RED BULL ENERGY DRINK INGREDIENTS (online) available from <http://energydrink-my.Redbull.Com/ingredients-of-red-bull> [23 October 2014]

Redbull (2014) MAKLUMAT PRODUK SECARA UMUM (online) available from <http://www.redbull.com.my/wp-content/uploads/product/MAKLUMAT_PRODUK.pdf> [23 October 2014]

Nordqvist, C. (2014) Red Bull, Love It Or Hate It (online) available from <http://www.medicalnewstoday.com/articles/98947.php> [23 October 2014]

Harris, D. (2014) Red Bull Drink Raises Red Flag (online) available from <http://abcnews.go.com/WNT/story?id=130751> [23 October 2014]