Presentation on

Compan

y

• Introduction• History•Mission• The Coca‑Cola Company Vision• Objectives, strategies, and tactics• Structure

Content

Introduction

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known brand in the world.

On May 8, 2014, Coca-Cola celebrated its 128thanniversary. Created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob's Pharmacy by mixing Coca-Cola syrup with carbonated water.

Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.

Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you can find Coca-Cola in virtually every part of the world.

History

Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still used today.

-Dr John S Pemberton

Did you know? The first servings of Coca‑Cola were sold for 5 cents(3.64 NC) per glass. Today, daily servings of Coca‑Cola beverages are estimated at 1.9 billion globally.

“Bring togetherness, spread happiness and inspire a better future”

Purpose

Missions

To refresh the world - in mind, body and spirit

To inspire moments of optimism - through our brands and actions

To create value and make a difference everywhere we engage.

Profit: Maximising return to shareholders, while being mindful of overall

responsibilities

People: Being a great place to work, where people are inspired to be the best they can

be

Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy

people's desires and needs

Partners: Nurturing a winning network of partners and building mutual loyalty

Planet: Being a responsible global citizen that makes a difference

Productivity: Be a highly effective, lean and fast-moving organisation

The Coca‑Cola Company Vision

Coca-Cola is known world-wide for it’s distribution of non-alcholoic beverages. Their objective is to “maintain a trusted local presence in every community we serve. we are constantly looking ahead to anticipate what the communities may need and gathering resources to support them.” To carry out this objective, they’ve devised a strategy to “build out on fundamental strengths in marketing and innovation driving increased efficiency and effectiveness in interactions with out system and generating new energy through core brands that focus on health and wellness.” Their tactic is to increase their annual marketing budget, launch many new products, and developed a model to help our retail customers maximize their sales.

Objectives, Strategies, and

Tactics

What type of organizational structure does Coca-Cola have?  The Coca-Cola Company has a Separate International Division Structure

because its international staffs operate separately and in isolation from head office. It has various divisions in all continents around the world with presidents that control each continental division. Coca-Cola has 5 continental divisions.

• Eurasia & Africa Group• Europe Group• Latin America Group• North America Group• Pacific Group

Each Continental division has vice presidents that control sub-divisions based on regions or countries. This structure is efficient for Coca-Cola since it is a very large company.

Structure

Diagramatic Representative of Structure

• Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all.

• The term Coca-Cola stands in the top of most understood terms in the world (next to the term “okay”).

• Over 8000 glasses of Coca-Cola are consumed every second on this planet

• If you could pour all the Coca-Cola ever produced into a swimming pool, you would need a reservoir about 30 kilometers long, with the width of 15 kilometers and depth of 200 meters; about half billion people could swim there/

• Coca-Cola spends more money on advertising than Microsoft and Apple combined

• If you could make a chain from all the bottles of Coca-Cola ever consumed since the beginning of the brand, this chain could go around the Earth’s orbit over 4000 times.

Some Fun Facts about Coca Cola

ThankYou

Designed by: Sagar chaudhary

Saptagandaki M College

BBS 1st year