Podcasting Best Practices

JESSICA KUPFERMAN

@jesskupferman

LAUREL MOGLEN @lmoglen

MARIE SEGARES @ucrafter

Podcasting Best Practices

A/V CLUBpodcasting best practices

JESSICA KUPFERMAN @jesskupferman LAUREL MOGLEN @lmoglen


Storytelling OptionsSoloQ & AInterviewVariety, multi-host, non-host participants




Podcasting Essentials❏ Software/app for recording and

editing audio❏ RSS feed❏ Computer/smartphone/tablet❏ Microphone ❏ Media host (Libsyn: use “lady” for 1 month free)

❏ Additional website (Optional? Can just category in main site)




Equipment

Shure Beta 58 ATR 2100

Blue Snowball

Zoom H2N




Sharing Your ShowOnce your RSS feed is set up and submitted to directories, it’s

automatic!




How to Approach Your Content

❏ Audience❏ Topic/Theme❏ Tone❏ Other shows in your niche




How To Have An Awesome Show

❏ Relevance to your audience❏ Preparation ❏ Authenticity ❏ Editing ❏ Segments




How to Grow Your Show❏ Phase 1 – Eyeballs❏ Phase 2 – Intrigue❏ Phase 3 – Repeat customers❏ X-Factor - Specific audience needs❏ Engagement❏ Guerilla marketing - Creative

outreach




Staying Motivated❏ Workflow and systems❏ Automation❏ Flexibility




Automation Tools❏ MeetEdgar❏ eClincher❏ Social Oomph❏ Hootsuite❏ Upwork - outsource❏ TaskRabbit - outsource❏ Team Podcast❏ Audio Editing Solutions ❏ Brassy Broad Productions❏ CastSource - castsource.net ❏ Podfly




Monetization Options❏ Advertising + Sponsorship❏ Affiliate marketing + Special offers❏ Premium content❏ Products❏ Services❏ Membership sites ❏ Speaking❏ Live events❏ Crowdfunding

Presentations & Public Speaking

Podcasting Best Practices