A presentation takes the investor on a journey.During the course of the journey, we provide information about ourselves, about our enterprise,our competitors and our business plan.

If we build our journey’s path correctly, the investor will be able to connect the dots and arrive at the conclusion that we are capable of leading the enterprise to success.

A maximum yield of revenue within

a maximum of four years

What is the investor interested in?

A winning idea

Someone capable of

leading it to success

Richard Branson, entrepreneur and CEO of the Virgin Group, was asked what is most important in a potential entrepreneurial partner. His answer was:

I Just need

to like LIKE him.

“ “

So,what does an investor look for in an entrepreneur?

The investor wants someone whose eyes shine with enthusiasm, someone who will do

everything in his power to ensure the success of the enterprise, someone who will sink his teeth

in and give it everything he’s got.

The investor wants someone who is knowledgeable in his field, who is familiar with the needs of his target

audience, and who knows what solutions have already been put out there.

He wants someone with experience. And if it was an experience of failure, that’s okay. Investors like to see that a person is not discouraged, that they

try again until they succeed.

The investor wants to see a winning team, a team of people with a special connection between them, a team that has

been through obstacles together, a team of individuals that complement one another. If you’re on your own, you should

present your ability to create such a team.

It is important that you have a vision,but make sure your vision is realistic.

What about the content of the presentation?

The idea is to step into the investor’s shoes,anticipate what his next question might be,

and then provide him with the relevant information.

IntroductionWho we are

What we do

Why you should listen

Pain + SolutionWhat’s the pain

What are the current solutions

How can you eliminate the pain

Tell a story

DifferentiationWhat else is out thereWhy will you succeed whereothers failed

The Market+The CompetitionShow us you know the market!

Talk with numbers!

The TeamWho’s running the show

Why are you going to do it right

Business ModelHow much does it cost me

What do I get

How will you spend my money

What is my expected return

When will I see a return

The RequestBe specific: name a precise sum

and what you intend to do with it.

Conclude with one distinctive,

saleable, fundable sentence

“A Person can have the greatest idea in the world –

completely different and novel –

but if that person can’t convince enough other people,

it doesn’t matter.Gregory Berns

“

www.present-station.co.il

shirlee@present-station.co.il