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2016
Public RelationsandMembership
PDG Upkar Singh Sethi ARPIC-Assistant Rotary Public Image Co-ordinator
Districts 3070,3080,3090,3100
BASIC QUESTION
IF PEOPLE DON’T KNOW ABOUT ROTARY
WHY WOULD THEY WANT TO JOIN.
STRENGTHENING ROTARY |
Never Heardof Rotary
KnowName Only
SomeFamiliarity
SEIGAL – GALE ‘S SURVEY SHOW
“We are the greatest story never told. Quite simply, strengthening our brand is essential to Rotary’s future.”
• Explain who we are• What we do
• Why we matter.
Doing business without advertising is like winking at a
girl in the dark.
You know what you are doing but nobody else
does
Tell our Rotary story
We have to be telling our story with a unified voice,
in a compelling way with a consistent message and the story has to have a
humanitarian touch.
WHAT IS ROTARY?
Unites leaders to exchange ideas and take action to improve communities everywhere
CONSISTENT MESSAGE
EXCHANGE IDEAS
TAKE ACTION
JOIN LEADERS
OUR MESSAGE
• Smart• Compassionate• Persevering• Inspiring
STRENGTHENING ROTARY |
OUR UNIFIED VOICE
OUR VISUAL IDENTITY
STRENGTHENING ROTARY |
Tell our Rotary story
We have to be telling our story with a unified voice,
in a compelling way with a consistent message and the story has to have a
humanitarian touch.
Public Image is a result of ----
Doing good, and letting people know about it
We excel in the formerOften struggle with the latter
That’s why we need to give emphasiz on on GOOD Public Image
“Public relations / Public Image is about
Reputation
the result of what you do, what you say, and
“what others say about you”
Thus, we have the future of ourgreat organisation in our OWN hands,and it all starts at GRASS ROOTS level …
What we all do in our own community,the image of Rotary that WE project …“think locally, act locally”.
Do things that make the generalpublic sit up and take notice ofRotary and what we do…
Rotary’s Public Relations or Public Image -is the responsibility ofEACH AND EVERY Rotarian.
THE END RESULT
million members delivering
a consistent message
1.2 = more members, donors, partners
stronger brand
greater impact
= =
STRENGTHENING ROTARY |
Success builds SuccessBrand
Strength
Membership
Giving
Projects
Impact
Questions
2016
THANK YOU!
