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“Digital will never be analogue” Lou Reed

Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

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Page 1: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

“Digital will never be analogue”Lou Reed

Page 2: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

16 razones humanas

Page 3: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

16 razones humanas

Independencia

Idealismo

Estatus

Orden

Poder

Hambre

Movimiento

Familia

Venganza

Socializar

Tranquilidad

Curiosidad

Romance

Honor

Aceptación

Ahorro

Page 4: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

36>,�(5+�7(9;5,9:36>,�*6<5:,3+(;(�+04,5:065:<44,9�����

Data Dimension: Brave New Data WorldData

Dimension

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Poder

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“El conocimiento es poder.”

El poder lo tiene quien captura, analiza y actúa al ritmo del crecimiento de la información.

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Movimiento

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Información que motiva a moverse

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Venganza

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Good Enough Generation

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Ahorro

Page 14: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

La diferencia entre necesitar

y querer

Page 15: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

Estatus

Page 16: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

Viajar sin pagar precio

de turista

Page 17: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

Analogue Update

Page 18: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

Independencia

Page 19: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

Familia

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Nada reemplazará un manuscrito

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Retromania

Page 22: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

RomanceEl deseo de recrear lo material y tangible.

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Curiosidad

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Presente futurista, refugio en el pasado.

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Esc.

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Buenos modales

Socializar

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Tranquilidad

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PrivacidadQ.E.P.D.

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New Value Shift

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Hambre

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Honor

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Seguidores de la trasparencia

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Curation Nation.

Page 34: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

Orden

Filtros, filtros y más filtros.

Page 35: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

Aceptación

Page 36: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

El gusto es el nuevo

demográfico.

Page 37: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

Idealismo

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3 razones exclusivamente humanas

Independencia

Idealismo

Estatus

Orden

Poder

Hambre

Movimiento

Familia

Venganza

Socializar

Tranquilidad

Curiosidad

Romance

Honor

Aceptación

Ahorro

Page 42: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

3 razones exclusivamente humanas

Independencia

Idealismo

Estatus

Page 43: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

3 razones exclusivamente humanas

Independencia

Idealismo

Estatus

Page 44: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

3 razones exclusivamente humanas

Independencia

Idealismo

Estatus

Page 45: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

3 razones exclusivamente humanas

Independencia

Idealismo

Estatus

Page 46: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

3 razones exclusivamente humanas

Independencia

Idealismo

Estatus

Page 47: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

El mundo digital no existe, es simplemente un megáfono para nuestra vida análoga.

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@marialejandrau

Page 49: Mundo Digital - Maria Alejandra Urbina [IAB Forum Uruguay - 2013]

This publication is made to you strictly on the following understandings. All rights and copyrightare reserved to Lowe Counsel. No part of this publication may be reproduced, stored in aretrieval system, or transmitted, in any form or by any means, without the prior permissionin writing of Lowe Counsel. This publication contains material which is of a confidentialnature which is property of Lowe Counsel and you will not divulge any of the contents toany person other than to your employees or advisers who are required as a matter ofnecessity in the course of their duties to receive and consider the same for the purposes ofevaluating Lowe Counsel, its presentation and any related proposals and they will be informedby you of the confidential nature of the material. You will not use or exploit any of the contentsof this publication for any purpose other than to evaluate Lowe Counsel, its publication andany related proposals and in particular any designs, ideas or concepts put forward byLowe Counsel may not be used by you as part of any subsequent advertising campaignwithout the express written consent of the Lowe Counsel.

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Giant Goldfish By Manekineko