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The BUSINESS of CITIES Opening questions to delegates Are we living in an age of cities? Yes No Do congresses and conventions help cities to be competitive? Yes No Do city governments and the meetings industry understand their city’s assets and future strategic direction? Yes No 1

Monday 2 November | Models of city competitiveness | Tim Moonen

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Page 1: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

Opening questions to delegates

Are we living in an age of cities?Yes No

Do congresses and conventions help cities to be competitive?

Yes No

Do city governments and the meetings industry understand their city’s assets

and future strategic direction? Yes No 1

Page 2: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

Dr Tim Moonen

54th ICCA Congress

November2015

Cities, Conventions and CongressesUnderstanding city competitiveness through city indexes

Buenos AiresThe BUSINESS of CITIES

Page 3: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 3

1. Globalisation, cities and competitiveness

Page 4: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 4

Page 5: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 5

Page 6: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

The new mobility

Film & TV

Investors

Institutions

Events and

Festivals

Innovators

Visitors

Research

Firms

6

Page 7: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

Growth since 2000. Source: Brookings Global Metro Monitor (2015)

New patterns of growth and change

7

Page 8: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 8

Businesses are (Re)Urbanising

Why are businesses moving back to the city?

Demographicsand lifestyle

Transport, safety,

education

WorkingPractices

SustainabilityConcerns

Policy-drivenand marketincentives

TechnologicalAdvances

Opportunitiesto collaborate

Page 9: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 9

Associated trends

Page 10: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 10

2. The insight of city indexes

Page 11: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 11

Page 12: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 12

200 city indexes in 2015

All-roundglobal offer

Business, financeand investment

Economic growthand performance

Quality of life

Brand, reputationand influenceInfrastructureand transport

Culture andlifestyle

Knowledge, talentand innovation

Environment andsustainability

Cost andaffordability

No. of indexes Total

8

29

16

40

23

24

10

22

20

8

1

2

2

13

10

4

2

4

4

1

200 43New indexes

since 2013

Page 13: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 13

Page 14: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 14

Benchmarking, Rankings and Indices

Produced by:

• consultancies

• inter-governmental bodies

• media outlets

• cities

Comparative pegging

Pedagogy

Leverage & persuasion

Home truthsDiagnostic

assessment

Urban performance management

Page 15: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 15

The top 20 most competitive cities

THE BIG SIX Singapore now among top 4

Many European cities still excel

Los Angeles and Chicago falling

PwCCities of

Opportunity

AT Kearney Global Cities Index

MORI Global Power Index

IESE Cities in Motion

EIU City Competiti

veness Index

Average percentile

score

1 London 1 1 1 1 2 3%2 New York 2 2 2 2 1 4%3 Singapore 3 6 5 9 3 10%4 Paris 7 3 3 4 4 10%5 Tokyo 14 4 4 7 6 18%6 Hong Kong 10 5 7 17 4 19%7 Vienna - 18 10 6 25 20%8 Amsterdam 4 25 9 5 17 23%9 Zurich - 31 13 12 7 23%

10 Frankfurt - 26 11 28 11 24%11 Sydney 9 15 12 7 15 25%12 Seoul 15 11 6 3 20 25%13 Boston - 23 23 11 10 27%14 Washington - 10 30 19 8 29%15 Toronto 5 13 16 36 12 29%16 San Francisco 6 22 21 21 13 33%17 Berlin 12 17 8 25 31 34%18 Chicago 11 7 27 18 9 35%19 Los Angeles 13 6 14 41 19 35%20 Brussels - 12 25 33 34 36%

Page 16: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

Where is the money going?

Source: Jones Lang LaSalle

16

Page 17: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 17

Competition for new customers

QS Best Student Cities Index, 2015

City Change since 2012

1 Paris 0

2 Melbourne +2

3 London -1

4 Sydney +2

5 Hong Kong +15

6 Boston -3

7 Tokyo +12

9 Toronto +16

16 Berlin -8

20 Vienna -15

City Change since 2009-11

1 Singapore 0

2 London +

3 Hong Kong ++

4 Dublin ++

5 Dubai +

9 Bucharest ++

14 San Francisco ++

21 Abu Dhabi +

25 Moscow -

26+ Chicago --

STUDENTS INVESTORSfDi Intelligence Global Cities of the Future 2015

Page 18: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 18

The new world-leading tech cities

US dominance

rise of:• Berlin• Singapore• Bangalore• Sydney

Source: Startup Genome Project (2015)

Page 19: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 19

How well cities HOST high growth companies

Page 20: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 20

How well city leaders PROMOTE their city and its business community

Page 21: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 21

High quality of life cities

 

Mercer Quality of

Living Survey 2015

EIU Liveability Ranking

2015

Global Liveable

Cities Index 2014

PwC Cities of Opportunity

'Demographics and Liveability'

2014

Monocle Quality of

Life Survey 2015

No of Cities 230 140 64 31 25

Vienna 1 2 - - 2

Melbourne 16 1 10 - 4

Sydney 10 7 12 1 5

Berlin 14 - 8 4 3

Toronto 15 4 - 9 -

Vancouver 5 3 14 - 7

Helsinki 31 10 4 - 8

Copenhagen 9 - 4 - 10

Zurich 2 10 2 - 10

Stockholm 19 - 7 8 6

Page 22: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 22

Saffron Business Brand Barometer

5

Business assets

City buzz500

Atlanta

Stockholm

BarcelonaJakarta

Brisbane

Osaka

New York

Cities with under-

performing brands

Cities with strong brands

Page 23: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 23

Ebbs and flows of reputation

Source: City RepTrak (2015)

Page 24: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 24

Cities not leveraging

visitors

Cities leveraging

visitors

Visitor economy

2008 - 2014

Page 25: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 25

ICCA: performance since the global financial crisis

Page 26: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 26

The changing world of cities

Most improved cities since 2008

Buenos Aires• up 13 places to 20th in Global Cities Index

Vancouver• up 12 to 18th in Global Financial Centres

Index

Hong Kong• up 9 to 8th in Global Power City Index

Seoul• up 7 places to 7th in Global Power City Index

Boston• up 6 places to 23rd in Global Cities Index

Panama City• up 5 to 6th in Best Cities for Business in Lat Am

Page 27: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 27

3. Understanding your city ‘type’

Page 28: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 28

Types of Globalising Cities

What is a type?

OriginsPerformance

AimPath

Point in cycle

Page 29: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 29

Examples

Established World Cities London, NYC, Tokyo

Emerging World Cities Istanbul, Nairobi, Buenos Aires

New World Cities Barcelona, Brisbane, Cape Town

High Quality of Life Cities Auckland, Vancouver, Zurich

Specialised centres Abu Dhabi, Bangalore, San Jose

Port and Airport cities Atlanta, Busan, Rotterdam

Visitor destinations Bangkok, Las Vegas, Macau

Knowledge hubs Nanjing, Stockholm, Tel Aviv

Re-emerging capital cities Bogota, Budapest, Bucharest

New gateway cities Antalya, Lagos, Shenzhen

City Types

Page 30: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 30

Established world cities: e.g. London

Global FirmsBusiness friendliness

Financial services

Investment attraction

Talent and labour market

Higher education

R&D and innovationLiveability

Wages and costs

Sustainability

Transport and infrastructure

Culture and diversity

Visitor and Destination power

Image, brand and influence

Page 31: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 31

Emerging world cities: e.g. Buenos

AiresGlobal Firms

Business friendliness

Financial services

Investment attraction

Talent and labour market

Higher education

R&D and innovationLiveability

Wages and costs

Sustainability

Transport and infrastructure

Culture and diversity

Visitor and Destination power

Image, brand and influence

Page 32: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 32

New world cities: e.g. Brisbane

Global FirmsBusiness friendliness

Financial services

Investment attraction

Talent and labour market

Higher education

R&D and innovationLiveability

Wages and costs

Sustainability

Transport and infrastructure

Culture and diversity

Visitor and Destination power

Image, brand and influence

Page 33: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 33

Strategic imperatives for different citiesExamples Strategic imperatives

Established World Cities London, NYC, Tokyo Externalities of success; two-tier and two-speed economies; sector competition.

Emerging World Cities Istanbul, Nairobi, Buenos Aires Metropolitan infrastructure; urban restructuring; quality-oriented growth.

New World Cities Barcelona, Brisbane, Cape Town

Profile in education, tourism; international talent; leverage events; air links

High Quality of Life Cities Auckland, Vancouver, Zurich Entrepreneurship, sustainability, preserving affordability, building scale.

Specialised centres Abu Dhabi, Bangalore, San Jose

Diversification; new needs of innovation economy; rise up value chain; job creation.

Port and Airport cities Atlanta, Busan, Rotterdam Logistics capacity; re-development; re-boot brand; grow productivity.

Visitor destinations Bangkok, Las Vegas, Macau Build business and investor brands to complement tourism.

Knowledge hubs Nanjing, Stockholm, Tel Aviv Networks and positioning in key markets; liveability, housing and affordability.

Re-emerging capital cities Bogota, Budapest, Bucharest

National reforms; business leadership, broader investment system; retain graduates.

New gateway cities Antalya, Lagos, Shenzhen Adjust to new sources of growth; efficiency, design.

Page 34: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

Example: Oslo

34

Influence and status

Business friendliness

Innovation and productivity

Knowledge and competence

Leisure and recreation

Personal safety

SustainabilityWork-life balance

Attractiveness to visitors

Attractiveness to international talent

Welcoming to foreigners

Societal stability

Quality and integrity

Transparency and reliability

Page 35: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 35

“Events within politics, sport, culture and businesses must be curated as future oriented, not ’last year’ or ’me too’. They must instead be known as the place where ’you heard it here first’.”

Page 36: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 36

The 10 indexes the conventions industry should follow

1. Global Power City Index

Page 37: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

The 10 indexes the conventions industry should follow

2. JLL Global 300

Page 38: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

The 10 indexes the conventions industry should follow

38

3. Brookings Global Metro Monitor

Page 39: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

The 10 indexes the conventions industry should follow

39

4. IESE Cities in Motion Index

Page 40: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

The 10 indexes the conventions industry should follow

40

5. City RepTrak

Page 41: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 41

6. 2thinknow Innovation Cities Index

The 10 indexes the conventions industry should follow

Page 42: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

The 10 indexes the conventions industry should follow

42

7. fDi Intelligence Cities of The Future

Page 43: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 43

The 10 indexes the conventions industry should follow

8. Ericsson Networked Society City Index

Page 44: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 44

The 10 indexes the conventions industry should follow

9. CITIE(Nesta, Future Cities Catapult)

Page 45: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES

The 10 indexes the conventions industry should follow

45

10. Mastercard Global Destination

Cities Index

Page 46: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 46

The future of city indexes

• Liveability for citizens, students and other customers

• Business friendliness and investor readiness

• Innovation

• Fiscal and governance capacity?

Page 47: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 47

Questions for discussion

1. Which kinds of cities need the meetings industry to help their strategic development, and why?

2. What does the meetings industry need to know about the changing world of cities to guide their events strategy?

3. How ought awareness of where a city is in the different rankings help shape a bureau’s conventions and congresses strategy?

Page 48: Monday 2 November  | Models of city competitiveness | Tim Moonen

The BUSINESS of CITIES 48

Thank you!