Monday 2 November | Big Data to Smart Data | Marco van Itterzon

International Congress and Convention Association #ICCAWorld iccaworld.com

Update on ICCA’s Big Data – moving forward

54th ICCA Congress


• See how the Big Data tool evolved since last year, and how you can use it to your own advantage

Session overview


• Utilizing the vast databases of Google Scholar and Microsoft Academic Search, ICCA members can identify leading academic contacts in specified cities and regions, related to a specific meeting in the ICCA Association Database or a specific meeting subject.

How


• Involving local association representatives is crucial for preparing a successful bid to host the next edition of an association's international meeting.

Why


Slide title here


• 19,500 regular occurring meetings

• 11,750 international associations

• 209,500 individual meetings• 2925 international

associations with local reps (25%)

as per 1 July 2015

How many?


Local reps, 1st starting point


What is Big?


Dashboard


Slide title here


We are the Champions


Academics


Relationships


Active Champion


Organiser, Committee, Speaker, etc.


Ongoing investment


Other point of entry, autocomplete


Dashboard


Destination Comparison


Track Leads


Track Leads


Lead Analytics



Big Data version III


Find Potential Sponsors


New Tool


Similar search pattern


Start by choosing a search field


Refine your search


Identify Sponsors


See their Influence


Understand who they are


See the Events they Sponsored


Icon based


Linked to ICCA d’base


Event URL’s are trawled


Event URL’s are trawled


Finding Leads


Update on ICCA’s Big Data – moving forward

54th ICCA Congress

Presentations & Public Speaking

Monday 2 November | Big Data to Smart Data | Marco van Itterzon