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Your Easy Web Solutions
5 Steps To Successful Lead Generation Using Google Adwords
Alexei Kouleshov
Who I Am
• Internet Marketing Strategist• Google Adwords Certified Partner• Author
Achievements
• Our Internet Secrets – 7 Figure Business • Shortcuts Software – New Business Avenues• Luggage Direct – Doubled and Sold• Best Client in Last 12 Month Made $1.1M• Trade Businesses – Changing Models
What is Google Adwords?
Network Types
• Search Network• Display Network• Banner Ads• YouTube Video
• Product Listing Ads (PLA)
Where To Start?
Step 1: Set Goals
• Number of enquiries• Number of sales
• Can visitors follow your website flow?• Content relevant?
Step 1: Set Goals
• Number of enquiries• Number of sales
• Can visitors follow your website flow?• Content relevant?
Step 2: Identify Audience
• Who is your customer?• Location• Age• Gender• Interests• Time active• Device preference
Step 3: Attractive Offer
• Headline• Description• Call To Action• Urgency• Credibility• Value
Tip: Setup individual landing pages to test each offer
Step 4: Allocate Budget
• Cost per customer?• Customer continuity• Cost per lead?• Set realistic expectations
Marketing budgets should be between 5-10%
Step 5: Measure and Fine-tune
• Ad copy• Banner design• Call to action• Landing page – A/B Split Testing• Headlines• Copy• Images vs Video• Colours
Content Split Testing
• Testimonials• Features vs Benefits• Supporting images• Urgency• Price
Split Testing Tools
• Website• Google Analytics Experiments• Wordpress Plugins (eg. Landing Pages,
Neilo AB Testing)• Unbounce• Instapages
• Ads• Set to rotate evenly
Questions?