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OKey Note:
Importance of having a voice in this
industry
Mark RitsonAdjunct Professor
Melbourne Business School
#agencyinfluencer2017
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Finding My VoiceUps, Downs and In-Betweens
Mark RitsonAdjunct Professor
Finding My VoiceA LinkedIn Journey
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I have a weird career path
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Staying in touch with my MBA studentsPicking up occasional consulting work
There were a few concerns
The power of LinkedIn
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The Profile Wank
The Jack of all trades
The Back Slash Multi-tasker
The Pro Conference Speaker
The contradiction in terms
The self proclaimed Ninja,thought leader, Guru
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The Wank Photographs
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branding vs personal branding
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The authenticity of “fuck”
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Staying in touch with my MBA studentsPicking up occasional consulting workA place to share my writingA place to share my thinkingA place to learn about other’s thinkingMy main source of work insights
The power of LinkedIn
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Titles Really, Really Matter
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33,000+ views and counting Three line quote from Rorsted Not very good article
Great fucking title.
Taking an enemy The debate matters more
Titles Really, Really Matter
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“click bait”
300 comments
Average 280 words
Sanger wrote 110 words
Perfect split 30/38/32
Clickbait accusations mean you have cracked it
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But you also have to say something
A good image A good title
“content” Something no-one has said Not necessarily profound In this case…death Chance to use examples
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…and you should believe what you say
I really do love Byron Sharp I really think Cannes is a wankfest Brands are small things Brand Purpose is dumb Marketers are too embarrassed to sell
anything anymore Brexit will pass because Brits are
afraid/resentful of foreign people TV is not dead Digital really is going to disappear Marketers should have training in
marketing The Tories will win the 2017 UK
election with Facebook…
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cs
Don’t be afraid to make an Arse of yourself
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One person with 1000 words 300 people with 200 words each
The beauty of LinkedIn vs B&T..
They mean it
You know who they are
Their circle sees their POV
Real discussion Real chance to gauge marketing mood
The discussion is the best part of a post
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Sometimes the Discussion makes the Post
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Sometimes it comes full circle
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Oppositional positioning A topic not a person
“play the ball not the man” Using LinkedIn to engage
It helps to take an enemy
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It helps to find friends too
The content you believe in The people who you support C-branding
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Or to do both
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The power of Facebook The power of LinkedIn too
Why not have fun?
Managing Director, Facebook Australia
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It does not have to be a work of great genius It’s always best if its practical, not theoretical Take a POV, but believe it Write like you speak, don’t try and brand yourself But worry about the title and graphics Make friends and respectful enemies The comments are more important than the content But the content drives the comments A 33/33/33 split of comments is the one to aim for Have a bit of fun It’s a great place to learn
Finding Your Voice
/markr i tson
