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BY BRIAN SULLIVAN Making Slides that Rock!!! How to Tell Great Stories

Making Slides that Rock and Resonate

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BY BRIAN SULLIVAN

Making

Slides that

Rock!!!How to Tell Great Stories

Some Slides are Monstrous

BORINGNo More

Presentations

Slides Should Resonate

STAND OUTor

SHUT UP

Get Your Popcorn Ready

1 2 3

My

STORY

1

Brian Sullivan.

@BrianKSullivan@bigdesign

Hi, my name is

#rockslides

20 Years as a User Researcher

Writer of The Design Studio Method

Speaker at Industry Events

• Top SxSW Slides 2013

• Top SxSW Slides 2014

• SlideShare of the Day

• SlideShare of the Week

• SlideShare of the Month

• Hot on Facebook

• Hot on Twitter

• Hot on LinkedIn

• Top Slides in Design

• Top 1% of Slides

Keynote Author on SlideShare

• Top SxSW Slides 2015

• SlideShare Best in Show

• Workshop with 90 People

• Huffington Post Covered

Featured Yesterday

Founder of The Big Design Conference

2Your

STORY

Preparation Determines Success

Phase or Stage Multiplier (by time) 50 Minute Talk (ex)

Researching Multiply by 10 500 minutes

Building Slides Multiply by 10 500 minutes

Practicing Multiply by 5 250 minutes

Updating Slides Multiply by 2 100 minutes

Promoting Multiply by 2 100 minutes

Back Channel Multiply by 2 100 minutes

Planning Formula

About 1 Day to Plan

Your 1 Hour Talk

10 Days to Plan

Produce Like Picasso

* Between 250-300 Hours

* Duration: 8 Months

PreparingYour

Story

Nancy Duarte’s Advice

Ex: Produce Like Picasso

Start the Journey

(The Beginning)

1. Tell a story.

2. Make a point.

3. Your expertise.

4. Your research.

5. Create a gap.

6. Show imbalance.

7. Create a vision.

8. Call to journey.

Take the

Journey

(The Middle)

Manage the Gap (Middle)

Increase Common Ground

End the

Journey

(Call to Action)

1. Explain the takeaways.

2. End talks on a high note.

3. Close any final gaps.

4. Audience has new mindset.

5. End with a call to action!!!

Full Circle (First & Last Slides)

Build a

STORY

3

Tip #1:

Use a Visually

Appealing

First Slide

Tip #2:

Build Your

Credibility in

the Slides

Show Your Sources

Quote Experts

Show Relationships

Show Timeframes

Show Numbers

Tip #3:

Use the

Audience Lag

Followed During Presentations

Followed After Presentations

Followed on SlideShare

FOLLOWAudiences

You(It’s the lag time.)

Tip #4:

Create “Share”

Moments

Sharing After Your Talk

Build for Photos

Build for Tweets

Go With the Flow, Too

Perfectionism Kills Productivity

Retweeted over 5,000 times.

Tip #5:

Use Numbers

for Perspective

Show a Big Number

Give It Perspective

Do the Math

Give a Number Context

Tip #6:

No Death By

Bullet Points

Five Bullets on One Page

Same Bullets on Four Pages

Tip #7:

Stick to the

Script

Stick the Script

Use Presentation Mode

Adlibs Confuse the Audience

Adlibs Throw You Off, Too

No Adlibs on SlideShare

Tip #8:

Use Adlibs for

Q&A Time

Q&A Can Be Boring

Use Stories, Not in Your Slides

Adlibs Show Your Personality

Tip #9:

Change Topics

Every 8 to 10

Minutes

Attention Wains After 10 Minutes

Nancy Duarte’s Plan

9 Sections in 45 Minute Talk

Tip #10:

Call to Action

at the End

Design Like Da Vinci

• Recap of the entire talk

• You can design like Da Vinci

BRIAN SULLIVAN

www.practicaluxmethods.com

@brianksullivan

Some Slides are Monstrous

Personal Plan a Deliver a

Story Story Story

1 2 3

BY BRIAN SULLIVAN

Making

SlideShare

PresentationsThat Rock and Resonate