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Creative platform that brings together music professionals and audiences in one place.
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LiteUp – a creative platform that brings together music professionals and audiences in one place.
A convenient platform for showcasing and promoting personal and group talents;
A service bringing fans to their idols;
A marketplace that allows you to sell and buy foreign talent;
A platform bringing together talented people with convenient features for
communication and interaction;
A virtual scene to conduct auditions and concerts;
A place where artist can find a producer and vice versa;
A playground of discussions of past events, awards and events in the world of
show business;
A thematic trading platform of music services and goods;
An advertising platform, a poster of presentations, ticket assistance;
News portal in the media sphere
Artists
Audiences / fans
Media
Producers / organizers
LITEUP.ME
What get "Artists and Audiences" Demonstration, promotion of their work (video, audio)
Communication with managers or customers, fans and other artists
Possibility of earning
Participation and voting in competitions, castings, tournaments
Rating, reviews and achievements system
Holding and viewing an online concert
Video chat with fans
Forthcoming events
Sale and purchase of tickets for performances
Orders for video greetings
Marketplace
Playground of discussions
What get the “Producers, Organizers and Media”
A place where you can buy/sell a talent An extensive database of talented artists, audiences, producers Holding of qualifying competitions, castings, tournaments Streaming broadcasting
A selection of an artist on the set of parameters and under a certain budget
Earnings from activities undertaken Artist, event, contest and casting promotion
Forthcoming events
Ticket sales
Online concert
Posting news
Playground discussion
Marketplace
Advertising platform
To extend the number of fans
How to find musicians the group
How to earn at performances
Assessment of their talent
Communication with other performers
How to find talent
LiteUp, with its own user base, provides a set of tools for contact
with the audience
To create a casting for the selection of the best musician in
the group
LiteUp provides a simple and convenient method of contact of the performer with
the producer and tools for paid online concerts
A beginner artist, placing his works, gets evaluations and comments from audiences
The community of performers LiteUp allows you to communicate with
colleagues and keep track of their activity
At LiteUp, you can find a talent for specific requirements through a precise
search filter.
Problems that are solved by LiteUp
There is no single site How to become famous
LiteUp acts as a music platform with necessary functions for music
professionals in one place
LiteUp performs the role of a platform which shows the talents, provides the target audience, gives the opportunity to be seen
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LiteUp is the first player in the niche combining all of the necessary of music
industry
Uniqueness
The project is conceived, designed and developed by an experienced team of
professionals
Quality
Communication with the focus group (artists, producers, radio) have shown a great interest
in the new site of LiteUp
Need
The idea of the project is easily scalable and relevant to other markets.
Scalability
Agile development methodology allows you to quickly make adjustments to the
functionality
The Agile Methodology
A long pipeline of ideas for continuous development of the functionality of the
project
Potential
The new project has no reputation in the market and have an image formation
Fame Limited financial resources relative to indirect competitors
Competition The slowness of the action due to the limited budget for the development within which the project will grow slower
Speed
In what our project is really strong
Strengths
In what directions we need to give more emphasis
Weaknesses
Artists
- Paid video promotion, the consolidation of positions in the list
- PRO-account “Premium”: unlimited streaming for online presentations, number of videos,
taking orders from fans on the video-congratulations
- PRO-account “VIP”: “premium” functions + ticket sales, albums, tracks and a poster of
presentations.
Media (Producers, organizers, TV, Radio, media)
- PRO-account “Premium”: an unlimited number of contests, video battles, an advanced
filter, etc.
- PRO-account “VIP”: “premium” functions + running your own column in the News section
with its own individual design.
Other
- pre-roll \ post-roll (advertising before and after the end of the video)
- sale of banner advertising
- advertising posts in the user's feed
- and more.
Business model
10 054
Users
3 939
Video
937
Artists
9
Competitions
LiteUp today On May 2015
530 000
Video Reviews
31
Movies in 1 Competitions
5,2
Average depth of page views
3,3
Minutes Online
LiteUp Promotion
Contests from celebrities of show business of the Russian Federation
(agreement)
Targeted advertising and postings in professional
societies VK
Barter with Media\Radio projects. Being an the online platform for them
and solving online problems.
Contextual advertising on Yandex direct and Google Adwords by
keywords
Display ads and pre-rolls on YouTube and RuTube, with targets on the
target audience
Carpet PR campaign with publications in printed and online
publications
Paid postings in the accounts of celebrities on Instagram and
Advertising in the video of well- known
artists\YouTube bloggers
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Artsist
• 16 - 35 years, dreams of glory;
• popular artists in order to increase
the number of fans
Media
• Producers for promotion\search of an artist;
• organizers of concerts, festivals and shows. To find
performers to warm up a concert, to hold a qualifying
audition, etc;
• TV, Radio, media. The increase in the audience
Audiences Audience from 12 to 40 years old
Target audience
Already at LiteUp
For whom and for what LiteUp is need
Five of the thousands of artists of Russia, who organically reached the base of fans on Youtube, have already joined LiteUp
210 thousand subscribers
19 million hits
Sasha Kapustina
21 thousand subscribers
3 million hits
Alexandra Lazarenko
47 thousand subscribers
5 million hits
NIKA
14 thousand subscribers
17 million hits
Andrey Anatolievich
6 thousand subscribers
550 thousand hits
Valeria Yaskevich
Celebrities at LiteUp Our project managed to attract the attention of famous artists of Russia, who announced a contest
in a videotaped statement for our users with valuable prizes
The project appeared in the media. We also talked with famous music producers about the idea of our project, and received positive feedback and agreement of using our service in the talent search.
Loya
Famous pop singer
Dina Garipova Winner of "the Voice", participant of Eurovision 2013.
Natalie A legendary singer of the 90s and a pop singer popular in our time
Evgeny Kungurov The finalist of the "Voice“ project
Already implemented at LiteUp
Registration, authorization via social networks and e-mail.
Viewer \ artist \ organizer profile
Add a video
Create, participate in contests
Functionality of messages
(conversations)
Settings
Notices
Search filter
Timeline
Postings
Rating
Fans\idols system
Technical support
Video view page
A list of all artists, videos
Comments
Development plan
Development of the news module for Media
Development of gamification
Bringing UX\UI project Mobile application development Development of a discussion platform (like a
forum)
Introduction of streaming broadcasting
Connection of API kassir.ru for ticket sales of LiteUp
artists
Development of functions required for each role (photo album, audio, playlist,
billboard, etc.)
Introduction of own video hosting Music marketplace
As we can see LiteUp in 3 years
Online-LiteUp Playground 3’000’000+ users
LiteUp label 10 artists under LiteUp contract
Booking of LiteUp artists 100+ touring of LiteUp artists
LiteUp award
2 awards held
Income
236 146$.
1st year Income
1 710 918$
2nd year Income
2 935 076$.
3rd year
Year 1 Year 2 Year 3
Opening 117 767 $ 133 419$ 979 276 $
Ending 133 419 $ 979 276 $ 3 049 242 $
Gross margin 15 651 $ 845 827 $ 2 069 985 $
100.000$
Round I
• Development of the product and tools full version.
• Increasing the users’ base
• Monetization startup
400.000$
Round II
MONETIZATION
500.000$ Total
Investment search
Team
Office in Russia (Kazan)
Dinar Nigmatzyanov
CEO \ Founder
Marsel Kamilov
Co-founder
Linar Gabitov
Co-founder
Ilshat Iskandarov
Supervisor / PM
Albert Gerber
Partner in show business
Music producer
Ayrat Yusupov
Seed investor \ Business
Development
Rishat Zakirov
CTO, back-end developer
Alexey Ryabov
Front-end developer
Aydar Rakimov
UX/UI designer
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