Leading The Product 2017Lightning Talks Slides

Melbourne, Australia

Rakalene CondonCoreLogic

For more information go to

www.leadingtheproduct.com

Small Shifts and PerseveranceCreate Winning Products

Rakalene Condon

4

Toddlers. My toddlers!

1. Observe & Listen

Back to basics

4

Observe and listen to customers

(clearly I’m talking here but it’s hard

to take a photo of yourself listening)

Customers front of mind

7

8

9

Outcomes: Better quality, higher retention

Customer Experience

11

12

The B2B buying cycle

Source: McKinsey

1

5

Thank You LinkedIn: @rakalene